Making the Shift from UA to GA4 - What You Need to Know Now

Presented by

Nicole Schnell, Tom Solarek, and Isaac Ferreira

About this talk

On July 1, 2023 Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4), meaning your Google-based marketing analytics will be disrupted if you fail to transition over. So, how can you avoid such an outcome, and prepare to seamlessly migrate from UA to GA4 instead? Join us on May 11th! You’ll learn: - Who will be impacted by these upcoming changes - How to prepare for these updates and stay ahead of the game - Why you should care - How to embrace the changes to your marketing analytics - Other marketing analytics trends to be mindful of in 2023 and beyond
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