Fireside Chat: Universitat der Bundeswehr Munich

Presented by

Prof. Dr. habil Philipp A. Rauschnabel, Professor, Digital Marketing and Media Innovation

About this talk

What is XR: Towards a Framework for Augmented and Virtual Reality. Download Prof. Rauschnabel's paper (free): Read Prof. Rauschnabel's blog:

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The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems. The AREA provides a deep and open exchange of good practices, lessons learned, and technological insights which can help enterprises effectively implement AR technology, boost operational efficiency and create long-term benefits. We currently support members from: • Enterprises (buyers of AR solutions) • Providers (of AR solutions) • Non-commercial entities (Universities, public research institutes and agencies)