Name: Visual Positioning Systems Unveiled: What Every Enterprise Needs to Know Now
Start: 2025-09-10T15:00:00Z
End: 2025-09-10T15:00:47.000Z
Location: BrightTALK

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.  The AREA provides a deep and open exchange of good practices, lessons learned, and technological insights which can help enterprises effectively implement AR technology, boost operational efficiency and create long-term benefits. We currently support members from: 
•	Enterprises (buyers of AR solutions) 
•	Providers (of AR solutions) 
•	Non-commercial entities (Universities, public research institutes and agencies)


Studies of AR-guided tasks are vital for developers to adopt effective techniques that boost productivity and reduce errors. However, many studies use simple tasks with non-professionals in lab settings, which do not reflect real industrial environments or the actual workforce. 
The University of Cambridge Cyber-Human Lab (CHL), led by Dr. Thomas Bohné, is addressing this by measuring how research settings impact participant behavior and effectiveness, aiming for more reliable user study outcomes.

One CHL project compared AR-guided manual assembly in lab and real workplace environments. The team developed AR systems for manual assembly, increasing task complexity, and compared results from participants—recruited from MakeUK’s apprenticeship program and representing the target industrial workforce—in both settings.

Another CHL project examined how computer vision-based error detection affects different user groups during manual assembly. The study looked at the balance between too many alerts (causing fatigue) and too few (leading to mistakes), focusing on how prediction errors in AR assembly guides influenced task performance and user perception. Three groups were studied: novices, manufacturing experts, and AR/VR experts, to see how experience levels affected their responses.

Webinar attendees will learn best practices for AR user studies, how user perception compares to actual performance, other CHL research achievements, and future research directions for AR in the workplace. The webinar is designed for enterprise AR project managers, architects, developers, and platform providers.

AREA Research Webinar - Measuring the impacts of AR-Guided Assembly: Lab or Workplace Setting?

Robots are increasingly tasked with navigating environments and manipulating objects, requiring careful movement planning to avoid collisions and ensure safety—especially when humans share the space. To reduce ground congestion and incidents, flying drones can complement ground robots, but their indoor movements also demand precise planning. 

Key considerations for drone path planning include safety, privacy, and minimizing disturbances such as noise or airflow. Defining virtual avoidance or permission zones for user-controlled drones is a valuable feature that can be integrated into their path planning. AR and VR displays have long enhanced drone operations by visualizing camera feeds and flight paths, especially when drones are out of direct sight. 

Researchers at the University of Southern Denmark have explored XR (extended reality) for drone path planning. An ISMAR2024 paper presents user testing results comparing handheld AR and head-worn XR headsets for planning drone tasks. The study involved developing XR applications in Unity, allowing users to perform planning tasks similar to those on desktop computers but within immersive XR interfaces.

This webinar, led by the research team, will introduce technologies for indoor robot and drone path planning using XR and present their findings. Topics include: how XR path planning considers both physical and virtual objects; the development and evaluation of the AR/XR applications; how interaction with virtual objects can improve or complicate drone path planning; and future research directions.

Attendees will gain insights into automated and manual indoor path planning for robots using AR/XR, and results from user studies comparing handheld AR and head-worn XR devices.

Indoor Drone Path Planning Using Mixed Reality

Demonstrating robust technical data handling at the scale of complex product systems remains a challenge.  Causes include 

(i) the distributed-ness of production systems, 
(ii) a disconnect between the formal development of design requirements and the generation of downstream data, 
(iii) lack of interoperability of computer-supported tools through the production lifecycle, 
(iv) lack of adherence to industrial standards, and 
(v) data rights and access protocols, to name a few.  

For decades, researchers across industry, government, and academia have advocated for holistic standards-based approaches for supporting intra-organizational data exchange for complex product systems.  Although there has been considerable progress, large-scale demonstrators that span both large (sub-)assemblies and organizations are significantly lacking.  In response, Air Force ManTech has recently invested in several related projects that aim to push the bounds of data exchange for linking design, manufacturing, inspection, and sustainment activities.  

Project goals include 
(i) content authoring at scale for industrial augmented reality (AR), 
(ii) data linking to support large-scale assembly, and 
(iii) semantic reasoning at scale with manufacturing data.  

This webinar will present progress of these efforts and highlight the developing partnerships across government and industry that will be key to the programs' successes.  We will also cover a recent meta-review that establishes some key research opportunities and future directions for improving the scalability of Industrial AR for Manufacturing through interoperability.

Attendees will gain insights into: 
* Standards-driven digital threads and the relevance to scalable augmented reality
* AR use cases in manufacturing quality control and assurance
* Current status of interoperability challenges for manufacturing

How Interoperability Can Scale Industrial Augmented Reality in Manufacturing

XR training is growing rapidly, but integrating VR into existing systems is challenging, and tracking learner data is frustratingly difficult. Without a unified analytics layer, learner data is scattered, incomplete, and impossible to scale.

In this webinar, you will hear from Dan Kuykendall, Senior Director, Head of AI and Data Analytics, and Matthew Hall, Chief Technology Officer, from ArborXR. They will be providing insights, experience and challenges of implementing enterprise AR data collection and analytics solutions.

ArborXR Insights gives organizations what XR deployments have been missing: real-time data on usage, completions, time spent, and learner performance — all integrated directly into the ArborXR platform and ready to sync with your existing learning infrastructure.

It's a "must-attend" for anyone interested in learning more about measuring ROI and the effectiveness of Enterprise XR programs.

During this webinar, attendees will learn:
* How to track comprehensive training data including completions, time spent, and performance metrics across all major XR platforms
* Best practices for integrating XR analytics with existing Learning Management Systems (LMS) and Business Intelligence (BI) tools
* Methods to demonstrate measurable ROI from XR training initiatives with executive-friendly dashboards
* Strategies for implementing analytics into existing content with minimal development effort
* How to join the ArborXR Insights beta program ahead of general availability

Unlocking XR Data: How ArborXR Insights Transforms Enterprise Training

In Augmented Reality (AR), the vergence-accommodation conflict (VAC) is a significant challenge. This conflict arises when the fixed distance of a display’s image plane does not match the distance at which a user is focusing, leading to conflicting visual cues, increased eye fatigue, and reduced performance. 

Many display designs try to reduce VAC by enhancing the contrast of objects in focus, but they often rely on imprecise eye tracking or exist only as large, benchtop prototypes.

To overcome these limitations while keeping the design wearable and effective over a wide range of viewing distances, Christoph and the TU Graz research team have developed dynamic multilayer mixed reality displays. These displays combine the strengths of layered and varifocal technologies, using eye tracking to align the display layers with the user’s current focus point. 

By shifting the active viewing zone based on where the user is looking, this approach helps compensate for inaccuracies in focus distance estimation and supports a large workspace.

In this webinar, Christoph will review his previous research on dynamic multilayer displays, showcasing the concept with three wearable prototypes that each highlight a unique aspect of the Mixed Reality Spectrum. Constructed with standard components, these prototypes also feature novel algorithms - from methods that generate images at various focus levels to real-time computation of display patterns. Finally, he will discuss future research directions and the potential for integrating these systems into commercial AR solutions.

Attendees will gain insights into: 

* How layered mixed reality displays address the vergence-accommodation conflict (VAC), 
* How the prototypes are being implemented in commercial solutions, and 
* How the inventions have stimulated work in the TU Graz lab as well as in other groups, and 
* When the technological approach described in the webinar will be available for use in enterprise use cases.

Dynamic Multilayer Mixed Reality Displays

As Augmented Reality (AR), eXtended Reality (XR), and Virtual Reality (VR) technologies continue to advance and become more widely adopted, organizations must navigate a complex landscape of legal and regulatory issues. This webinar will provide an in-depth look at the key practical legal considerations for companies developing, deploying, or leveraging immersive technologies.

In this webinar, you will hear from Eric Wagner, Marc Wagner, and Moritz Stilz from Gleiss Lutz, one of Germany's leading internationally active full-service law firms. They will provide insights, experience and challenges of implementing enterprise AR from a legal perspective. 

Discussion points:
1. Intellectual Property
2. Data Privacy and Security
3. Product Liability and User Safety
4. Content Moderation and Objectionable Content
5. Emerging Legal Trends and Future Outlook

By attending this webinar, legal professionals, technology leaders, and business executives will gain valuable insights into the current legal landscape for immersive technologies. They will learn practical strategies for mitigating risks, ensuring compliance, and capitalizing on the opportunities presented by these rapidly evolving technologies.

Practical Legal Issues for AR, XR, and VR

Insights from TeamViewer Experts

Discover how enterprise augmented reality (AR) is transforming the daily operations of frontline workers in industries worldwide. In this exclusive webinar, Lisa Gruber and Will O’Reilly from TeamViewer will share invaluable insights, real-world experiences, and the challenges they’ve faced implementing AR solutions at scale. This session is your gateway to understanding the potential of AR in revolutionizing workflows, enhancing efficiency, and shaping the future of work.

Why Attend?
• Understand Frontline Challenges: Explore the daily hurdles faced by technical workers and how AR can address them.
• Envision the Future: Dive into the journey of a connected frontline worker and learn about emerging technologies like AI and advanced headsets.
• Learn from Real Examples: Gain practical insights from real-life customer success stories that showcase the measurable value of industrial AR.
• Tackle Implementation Head-On: Get actionable guidance on overcoming industry-specific pain points and starting your AR journey the right way.
• Stay Ahead: Understand how AR can empower your workforce and transform your industry’s approach to problem-solving and innovation.

This webinar is perfect for business leaders, tech enthusiasts, and decision-makers looking to gain a competitive edge in the enterprise AR landscape. Don’t miss this opportunity to learn from industry experts and start your AR transformation journey today!

Empowering Frontline Workers with AR

Volumetric media is a technology that enables the capture of an object or scene in three dimensions and its playback independent from the original capture position or orientation. Volumetric video is the video form of volumetric media, sometimes also called immersive video, 6DoF video, or spatial video. 

In essence, volumetric video bridges the gap between 2D video and 3D graphics by bringing video elements into a 3D environment. Volumetric media representations may include and are not limited to multi-view video (+depth), mesh sequences, voxel sequences, point cloud sequences, and other 3D primitive sequences or radiance field representations. 

What Will Be Covered

This webinar will introduce the foundations of volumetric video and why it is rising in popularity among entertainment and sports media professionals. Research initiatives and projects are beginning to mature, and the technology is stabilizing, permitting commercial offerings to emerge. Understanding the latest developments will permit AR managers, developers, and platform providers to explore how volumetric video can be used to complement or to integrate with Augmented Reality technologies in enterprise use cases. 

Attendees will gain insights into: 

- How volumetric video is captured, compressed, transmitted, and visualized in workplace conditions to produce the most reliable results.
- How AR platform providers may consider integrating volumetric video into their offerings 
- The different volumetric video variables or flavors that a customer must consider when choosing a provider/partner or implementing volumetric video into their systems. 

The webinar is tailored to answer questions and inform enterprise AR project managers, architects, developers, and platform providers. 

Further reading: https://ieeexplore.ieee.org/document/8803576

Volumetric Video: Use Cases and Value in Enterprise AR

Join us for the presentation of the best-in-class Digital Engineering (DE) with MBSE and Virtual Twin example in context of portable Robotic Arm. This example shows the practical impact of systems engineering across the entire product lifecycle. We will engage in fully integrated system - the Robotic Arm. We will experience the intersection of engineering disciplines: systems engineering, electrical and mechanical design, manufacturing, implementation, and verification & validation (V&V). This is done through the digital thread and co-simulation using solutions as CATIA Magic (Cameo), 3DEXPERIENCE platform, 3RD party integrations leveraging open standard including SysML, Modelica, IoT – MQTT, FMI.

We will provide clear models, a virtual environment for the digital thread, and physical hardware to bridge the virtual with the real. It is a compact modular sample highlighting a major paradigm in digital engineering education and industry. The project includes a highly portable robotic arm. It comes in a small box and is affordable at $65 on Amazon.

Digital Engineering and MBSE with Virtual Twins: Streamlining Robotic Arm Design and Deployment

With improvements in Large Language Models (LLM) and Machine Learning (ML), the process of AR/XR experience creation with little or no human guidance is evolving. There are new opportunities to be explored, potentially changing the roles of AR platform providers, project managers, and developers.
 
What We Will Cover

In this AREA Research webinar, we will describe an approach to produce AR experiences without manual intervention, specifically in scenarios where the AR objects provide guidance to the user about something in the physical world. We propose a cognitive assistant system that can understand, reason about and respond to the physical world in AR, allowing for in-context assistance, especially for step-by-step tasks. 

We explore the system architectural needs, application requirements as well as the usability of such a technology, specifically in assisting with instruction-oriented use cases. Though LLMs are new and are still limited by accuracy, results have shown an improvement in response time of the AR assistant and only a small increase in task completion time. 

The system we will present explores the various challenges in building a platform that integrates LLMs with AR devices and examines the challenges we still have left to solve.

Who Should Attend

The webinar is tailored to AR project managers, architects, developers, and platform providers. Attendees will gain insights about: 
- Workplace conditions most likely to produce the most reliable results using the approach, and which conditions could lead to errors. 
- How AR platform providers would go about integrating the new LLM-assisted approach into commercial authoring platform.
- Clear benefits and limitations of one specific Multimodal LLM over others in different circumstances.

XaiR: An XR Platform that Integrates Large Language Models with the Physical World

Join us for the AREA Student Research Award Presentations! 

The inaugural winners of the AR for Enterprise Alliance student research award will present their final reports and findings:

- Molly Zimmerman, Embry-Riddle Aeronautical University will present her project "Effectiveness of AR Training in Part 147 Aviation Maintenance Technical School."
- Bill Bui, Wichita State University will showcase his work in "Augmented Reality User Experience Scale."

We invite you to join the webinar to support and congratulate the work of Molly and Bill!

Moderated by: Sam Neblett, Boeing

The AREA Student Award supports the AREA Research Committee goals by:

- Bringing greater attention to enterprise AR including AREA Research Agenda topics
- Engaging with/increase industry-academia research collaboration
- Supporting aspiring future leaders in the AR field through financial award and networking opportunities
- Enhancing pipeline of AR talent for industry

AREA Student Research Award Presentations

Tracking the movement of a camera or capture rig while simultaneously mapping the environment is a crucial requirement to enable digital reconstruction and overlay of assets in Augmented and Virtual Reality.  This problem is formally described as dense Simultaneous Localization and Mapping (SLAM). Current SLAM methods are often hampered by the way they represent a scene. 

What Will Be Covered

Nikhil introduces SplaTAM, an approach that leverages explicit volumetric representations, i.e., 3D Gaussians, to enable high-fidelity reconstruction from a single unposed RGB-D camera, surpassing the capabilities of existing methods.

SplaTAM employs a simple online tracking and mapping system tailored to the Gaussian representation. It utilizes a silhouette mask to elegantly capture the presence of scene density. This combination enables several benefits over prior volumetric representations, including fast rendering and optimization, determining if areas have been previously mapped, and structured map expansion by adding more Gaussians. 

Nikhil will demonstrate SplaTAM’s up to 2X superior performance in camera pose estimation, map construction, and novel-view synthesis over existing methods, paving the way for more immersive high-fidelity SLAM applications.

Nikhil will present concepts of 3D Gaussian Splatting and how it can be used to reconstruct a scene in an online fashion. The webinar will share the research results, which were performed in collaboration with researchers at CMU and MIT, and published in a peer-reviewed conference (CVPR 2024). 

For more information, visit https://spla-tam.github.io/

Who Should Attend

- AR and VR software developers and enterprise end users
- Engineers and end-users in image processing, 3D reconstruction, and camera tracking
- Product Design & Development, Civil, Construction, and Product Development engineers
- Robotics engineers 
- Anyone interested in autonomous operations

AREA Research Webinar: Splat, Track & Map 3D Gaussians for Dense RGB-D SLAM

The energy sector is increasingly turning to Extended Reality (XR) technologies to enhance training, improve design processes, and support various operational needs. However, bringing XR solutions into a complex industry like energy requires careful planning, collaboration across departments, and an understanding of both the technical and human aspects involved.

Join us for a focused panel discussion on the practical steps to successfully scope and scale XR technologies within the energy sector. 

What Will Be Covered

Our panel of industry practitioners will explore:

- Identifying Key Applications: How to determine where XR can make the most significant impact in your organization, from training to operations.

- Developing a Business Case: Moving from initial interest to a solid business plan that aligns with your organization’s goals and demonstrates clear value.

- Addressing IT and Infrastructure Challenges: Tackling the technical issues of integrating XR into your existing systems, including data management, security, and equipment updates.

- Engaging Stakeholders: Involving key departments like HR, IT, and Learning & Development to ensure smooth adoption and long-term success.

- Navigating Ethical and Privacy Concerns: Understanding the implications of collecting detailed employee data and ensuring compliance with privacy standards.
 
Whether you are just beginning to explore XR or looking to expand your current projects, this panel will provide practical insights to help you make informed decisions and achieve success in your XR initiatives. Don’t miss the chance to hear from experts who are leading the way in XR adoption in the energy sector.

Who Should Attend
• Energy industry technologists and business executives interested in learning more about XR
• Technologists and business executives interested in realizing the value of XR for operational efficiency

Scoping and Scaling XR Technologies in the Energy Sector: Practical Strategies for Implementation

Both vendors and customers of Augmented Reality solutions often struggle to create and maintain testing environments for their enterprise AR applications. Consequently, objective and quantitative information on the performance of AR-based products or services when deployed in operational settings is not available. 

What will be covered:
In this webinar, presenters from Rohde & Schwarz will introduce a lab-based approach to testing of XR devices and applications over 5G, WiFi and future 6G networks. Performance metrics and potential new directions for XR testing and methods for optimizing enterprise AR solutions for various commercial and industrial connectivity environments will also be discussed.

By adopting the end-to-end testing approach described in this webinar, enterprise AR customers and solution providers can enhance their confidence in the performance and interoperability of their AR offerings and evaluate their suitability under various implementation conditions.

Who should attend:
• Technologists and business executives interested in keeping pace with advancements in AR/XR and taking their AR/XR investment to the next level.
• Technologists and business executives seeking to realize value from their real-world enterprise AR/XR implementations.
• Anyone interested in learning more about AR and XR.

Increasing Enterprise AR Robustness with Wireless Application Testing

In this webinar, you will hear from Ognjen Todic the CEO at Keen Research and Jeff Bonasso the CEO at AmbiFi and MiraCheck. Keen Research develops SDKs for on-device speech recognition on mobile/AR/VR devices, web, and custom hardware platforms. Their flagship product, KeenASR SDK, currently powers a number of applications in enterprise software (frontline workers), educational technology, and VR training verticals.

This event is a “must attend” for anyone interested in learning more about how speech recognition technology can be leveraged in the Enterprise AR industry to increase productivity and safety.

During this webinar, attendees will learn:
• About KeenASR SDK for on-device speech recognition
• The role of voice in Enterprise AR applications and how it can help increase safety and productivity
• How Jeff created MiraCheck, a virtual assistant for sports pilots and the importance of (on-device) voice interface in MiraCheck app
• From MiraCheck to AmbiFi, a SaaS platform for digital workflows, procedure, checklists

The AR for Enterprise Alliance (AREA) is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies aspiring to invest in AR technology who need a better understanding of the tools available, application possibilities, methods of implementation and return on investment.

Speakers
• Ognjen Todic – Chief Executive Officer at Keen Research and AREA member
• Jeff Bonasso – Chief Executive Officer at AmbiFi and MiraCheck

Host 
Mark Sage – Executive Director of the AREA (Augmented Reality Enterprise Alliance)

Voice-Activated Apps: The Key to Productivity and Safety for Frontline Workers

In this webinar, you will hear from Brian Hamilton, VP of Sales and Marketing, and Vinay Malekal, Principal Software Engineer at DigiLens. They will provide insight and share their experiences around the challenges of implementing enterprise AR solutions.

It’s a “must-attend” for anyone interested in learning more about the Enterprise AR industry.
During this webinar, attendees will:

• See the value AR can deliver to enterprise and industrial organizations
• Understand the difference between pass-through AR and true AR
• Learn how to solve the challenges organizations are facing with implementing AR solutions
• Discover why building an ecosystem of global solutions is the key to scaling

The AR for Enterprise Alliance (AREA) is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies aspiring to invest in AR technology who need a better understanding of the tools available, application possibilities, methods of implementation, and return on investment.

True AR Devices: The Next Wave of Enterprise Productivity and Ecosystem Growth

In this webinar, you will hear from Tangi Meyer from 3DS and Craig Gamblen from Fairfield Control Systems Ltd. They will provide insights, experience, and challenges of implementing enterprise AR. 

Demand for streamlined and effective shop floor operations has become increasingly important as the manufacturing industry evolves. Dassault Systèmes Augmented Reality technology offers a promising solution to address these challenges by enhancing the way operators are guided to build right the first time and continuously control the conformity of their products, sharing continuity with the golden source of digital mock-ups.

With concrete examples, we will introduce how DELMIA Augmented Experience solutions have been successfully implemented for key customers in various industries. The pain points we solved, the challenges of such implementations, and the benefits and ROI experienced by our customers.
It’s a “must-attend” for anyone interested in learning more about the Enterprise AR industry.
During this webinar, attendees will learn:

• What are the critical business problems/challenges that can be solved by implementing AR on the shop floor?
• What key challenges do our customers face when implementing AR solutions?
• What are the main success factors for successfully implementing AR on the shop floor?
• What are these implementation's main benefits and ROI, and how to measure it?

The AR for Enterprise Alliance (AREA) is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. We support innovative companies aspiring to invest in AR technology who need a better understanding of the tools available, application possibilities, methods of implementation, and return on investment.

Speakers
• Tangi MEYER – Strategic Planning at 3DS DELMIA
• Craig Gamblen – IIoT Business Unit Lead at Fairfield Control Systems Ltd

Augmented Reality for Manufacturing, How to?

Join the AR for Enterprise Alliance as we unveil the results of our just-released 15th Research Project—focused on the performance, potential, and real-world implementation of Visual Positioning Systems (VPS) in enterprise AR. 

This exclusive webinar brings together research lead Tony Hodgson (CEO and Principal Investigator) and Simon Jackson (Senior AR Architect), both of Ethar, Inc., to present findings, share practical deployment insights, and offer recommendations for enterprise adoption. You’ll learn:

- What VPS is and why it’s critical to location-aware enterprise AR
- Key takeaways and performance results from the AREA’s latest research
- Lessons learned from real-world deployments—challenges, solutions, and workarounds
- Comparative analysis of leading VPS technologies-
- Actionable guidance for integrating VPS into your AR strategy

If your organization is evaluating or scaling AR, this is a must-attend event!  Who should attend:

- Enterprise innovation leaders and technology decision makers
- AR/VR technical leads, solution developers, and engineers
- IT infrastructure or operations leaders
- Business innovation strategists or anyone looking to learn more about AR in the Enterprise

Visual Positioning Systems Unveiled: What Every Enterprise Needs to Know Now

AREA

Visual Positiong System

Ethar Inc

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Visual Positioning Systems Unveiled: What Every Enterprise Needs to Know Now

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