How 1st Party communication data drives digital engagement in the era of privacy
Michael Bradenburg Senior Industry Analyst at Frost & Sullivan, Pavel Sandoval Sr. Technical PMM at Nylas
About this talk
Digital customer engagement foundationally shifted with Apple’s App Tracking Transparency for iOS and was accelerated by a cookie-less world impending in browsers by 2023. The limitation on 3rd party data denies brands the ability to engage customers in a scalable and cost-effective way. Brands now depend on transactional communication features in apps to establish loyalty and differentiation.
Companies leading digital customer engagement today are driving business-centric outcomes with distributed communication data. They are applying communications-based data intelligence to personalization initiatives and closing the engagement gap with 1st party data.
Join Michael Bradenburg, Senior Industry Analyst, Connected Work at Frost & Sullivan and Pavel Sandoval, Sr. Technical Product Marketing Manager at Nylas to understand how the shifting market dynamic is creating a new imperative for 1st party data for customer engagement, where the business value of that data impacts digital account management and the customer experience strategy.
Learn from Experts: Top 5 Takeaways
Watch the webinar to learn:
1st Party Data Imperative: How privacy & tracking changes limited 3rd party data and why universal omni-channel 1st party data access can create opportunity for customer value
Enterprise Data Management: How approaching data collection with a business-centric outcome focus can activate customer value across data services, platform & product capabilities.
Personalization Value: How personalization activates account engagement for loyalty and retention.
Operationalizing Business Value of Data: How mapping personalization data to specific account management pillars like customer identity, business process management, or pricing & promotion can immediately create business value.
Customer Engagement Strategy: How 1st party communications experiences close the gap on getting business value from data collection and engagement for your application
Our mission is to turn communications into inspiration. We provide simple tools to remove complexity when building digital experiences and automated workflows, allowing world-class teams to incite change and build a better future. …