How location-enabled ADAS is changing the auto industry

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Presented by

Sjoerd Spaargaren, Product Marketing Manager, Automated Driving, HERE Technologies

About this talk

Advanced driver-assistance systems (ADAS) has emerged as one of the key system functionalities in vehicles this last decade. Regardless of their navigation status, vehicles require solutions that can provide location data directly to driver assistance systems (including speed limits, lane information, road features and more) that complement the perception stack. This enables driving assistance and critical safety features to be available on all automotive types, independent of whether they have embedded navigation, a brought-in solution, or no navigation option. --- Key takeaways include --- - How location-enabled ADAS is gaining traction in the automotive industry - Why global, rich and accurate location intelligence is key for specific ADAS features - How HERE is well-positioned to enable a variety of ADAS related use cases --- About the speaker --- Sjoerd Spaargaren is the Product and Portfolio Marketing Manager for Automated Driving at HERE Technologies. Based in the Netherlands, he delivers subject matter expertise for the global Automated Driving market and provides insights on industry trends, GoToMarket and B2B solutions related to location. Sjoerd brings an analytical and market driven perspective to the table by tapping into 20+ years of experience in Location Map and Content for Automotive and GIS, of which he spent 15+ years at HERE Technologies in a variety of functions.

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