How to Craft a Better User Experience With Online Forms

Presented by

Rachel Skroback, Content Mgr; Dustin Phelps, Design Mgr; Hanna Tomelden, Implementations Mgr @ FormAssembly

About this talk

If your organization uses online forms, you’re probably aware that response rate is a crucial part of getting the data you need from users. But a bad user experience can be the difference between a new customer and a disgruntled user who leaves without completing your web form. Many times, this user experience starts with the design and simplicity of the form.

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FormAssembly is an expert in enterprise data collection and offers thought leadership content that is especially helpful for those in marketing and IT. As a security-conscious organization, FormAssembly provides resources that help organizations drive mission-critical business initiatives and become better stewards of their data. While FormAssembly provides content that is relevant across several industries, it focuses mainly on higher education, nonprofit, financial services, healthcare, and government.