Boosting customer data of your SAP CRM - The data quality do's and don'ts

Presented by

Natalie Kerr, Sanaz Zarkesh and James Phillips

About this talk

Effective data quality management in your SAP CRM system is fundamental for your business to deliver the experience your customers expect. However, the system is only as good as the data you enter and store within it. Experian research shows that 89% of organisations face challenges around how they manage their data and 95% of organisations see negative impacts from poor data quality. If data integrity is not maintained and the wrong solutions or processes are put into place within your CRM, this leads to a lack of trust in the system, wasted costs and resources, and a poor customer experience. In the webinar we will cover: * The do’s and don’ts for data quality success and where you may be going wrong * Best practice to accurately collect, connect, and maintain your CRM data * How data quality technology for SAP can help Join our Experian Data Quality experts: * Natalie Kerr – Senior Global Product Marketing Manager * Sanaz Zarkesh – CRM & ERP Integrations Product Manager * James Phillips – Data Quality Sales Manager
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Experian is an industry-leading provider of global data quality, management and enrichment solutions that are designed to unlock the power of your data and quickly turn information into valuable insight. Experian’s global data quality solution provides comprehensive capabilities to validate, standardise and enrich addresses, email addresses and phone numbers in real-time at the point of capture and in bulk cleansing. The solution integrates seamlessly into CRM, ERP and E-Commerce applications to ensure only accurate contact data for your customers and prospects is captured. With pre-built, certified apps for Microsoft Dynamics 365, you can get started quickly and easily today. Find out more, visit