Location Intelligence: Why addresses aren’t enough for today’s retailers

Presented by

Natalie Jones, Lewis Cameron, and Wallace Brown

About this talk

What is location intelligence and why is it critical to retailers today? As online shopping continues to grow, retailers and logistics companies are under increasing pressure to reach the customers’ front door, first time and every time. Having a valid postal address for a customer is the starting point but this often isn’t accurate enough to ensure a smooth and efficient delivery. According to Experian’s 2021 Global Data Management Report, 95% of the organisations see negative impacts from poor data quality and a third of the organisations believe that poor quality data damages their customer experience and their reputation with customers. With more deliveries than ever before and more new delivery drivers on the road, retailers and logistics companies need to remain one step ahead, using the latest address validation and cleansing technology and data available to drive business efficiencies and meet their customers’ increasingly high expectations. Watch this webinar, led by Experian’s Data Quality Product and Consultancy experts, you’ll hear: * The typical delivery headaches retailers face today * Latest insights from Experian’s global data management research * The importance of address validation with location insight in retail today * How Experian’s solutions can help to maximise delivery rates Speakers: * Natalie Jones, Global Product Marketing Manager * Lewis Cameron, Account Director & Team Lead, Retail * Wallace Brown, Senior Consultant

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Experian is an industry-leading provider of global data quality, management and enrichment solutions that are designed to unlock the power of your data and quickly turn information into valuable insight. Experian’s global data quality solution provides comprehensive capabilities to validate, standardise and enrich addresses, email addresses and phone numbers in real-time at the point of capture and in bulk cleansing. The solution integrates seamlessly into CRM, ERP and E-Commerce applications to ensure only accurate contact data for your customers and prospects is captured. With pre-built, certified apps for Microsoft Dynamics 365, you can get started quickly and easily today. Find out more, visit https://www.experian.co.uk/business/data-quality