Why Dumb Data Will Sabotage Your Intelligent Applications

Presented by

Steve Farr, Charlie Chambers & Sanaz Zarkesh

About this talk

Data is your primary asset to create competitive advantage. It is the foundation of the digital transformation revolutionising so many sectors of our economy. We are all being pressured to innovate for more profitability and to protect our customers from the competition. Today, it is more important than ever to pay close attention to our data assets. But data can also be a liability. In this session, we'll share why dumb data sabotages your intelligent applications, how to fix the problems, and how to incorporate data quality into your data strategy. You’ll learn: • What is data quality? • What is “fit for purpose” business data? • When and why data goes bad? • Differences between technical and business data quality Speakers: • Steve Farr, VP of Solutions & Marketing • Charlie Chambers, Pre-Sales Consultant • Sanaz Zarkesh, Product Manager Dynamics 365

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Experian is an industry-leading provider of global data quality, management and enrichment solutions that are designed to unlock the power of your data and quickly turn information into valuable insight. Experian’s global data quality solution provides comprehensive capabilities to validate, standardise and enrich addresses, email addresses and phone numbers in real-time at the point of capture and in bulk cleansing. The solution integrates seamlessly into CRM, ERP and E-Commerce applications to ensure only accurate contact data for your customers and prospects is captured. With pre-built, certified apps for Microsoft Dynamics 365, you can get started quickly and easily today. Find out more, visit https://www.experian.co.uk/business/data-quality