Name: Why Dumb Data Will Sabotage Your Intelligent Applications
Start: 2022-06-28T10:00:00Z
End: 2022-06-28T10:00:48.000Z
Location: BrightTALK
Rating: 0

Experian is an industry-leading provider of global data quality, management and enrichment solutions that are designed to unlock the power of your data and quickly turn information into valuable insight.  
Experian’s global data quality solution provides comprehensive capabilities to validate, standardise and enrich addresses, email addresses and phone numbers in real-time at the point of capture and in bulk cleansing. The solution integrates seamlessly into CRM, ERP and E-Commerce applications to ensure only accurate contact data for your customers and prospects is captured. With pre-built, certified apps for Microsoft Dynamics 365, you can get started quickly and easily today. Find out more, visit https://www.experian.co.uk/business/data-quality   

Over the past year, the cost-of-living crisis has begun to have as serious an affect on local government delivery as it has on citizens and businesses across the UK.

Our The Role of Data Quality in the UK Public Sector Report indicates that 63% of councils expect that the cost-of-living crisis will dominate their investment over the next two years, as they strive to deliver services to those in need. With ‘knock-on’ implications for revenue and debt collection, digital inclusion, benefits targeting and numerous other areas that the UK’s local authorities are responsible for, it’s arguably never been more important to find efficiencies.

Hear insights in our on-demand webinar, from Steve Farr of Experian Data Quality and Angela Richmond of RedFox Research who share the latest research findings on The Role of Data Quality in the Public Sector.

They are joined by Greg Flewitt, responsible for Public Sector & Communities at Experian, who shares his insights on some of the key implications of revenue collection, debt collection, targeting supports and digital inclusion. Together they will explore ways a single citizen view can help public sector organisations to navigate the present cost-of-living crisis more effectively and provide more efficient services and support for UK citizens and businesses.

Speakers
* Steve Farr, VP of Solutions and Markets, Experian
* Greg Flewitt Senior Account Manager, Public Sector & Communities, Experian
* Angela Richmond, Founder of RedFox Research

The cost-of-living crisis: the impact of better data in local government

Data governance can be a tricky concept to get your head around, yet it’s quickly becoming a data essential. As the volume of data grows, leaders face the challenge of improving the value of their data, without compromising its integrity. But before we can leverage data governance, we have to do some myth-busting, and truly get to grips with what data governance is, what it offers, and how to get the most of it. 

In 2022, the data governance market was set to grow to $3.28 billion (GlobeNewswire) and this is only set to get bigger as we head into 2023. Now is the time to get on board with data governance. 

In this panel discussion, we will discuss:
-  Discuss data governance and data quality best practices for organisations
-  Understand how to approach data governance at various stages of the Data Maturity Lifecycle
-  Jargon-bust the ever-more-popular subject of data governance

Demystifying Data Governance

As digital transformation accelerates, digital retailers need to make faster decisions and manage more consumer data than ever, placing increased importance on accurate data collected at the point of capture. 

The focus on digital transformation and online experience has made businesses more reliant on data—and keeping up with those changes makes data agility a necessity in today’s world. 

52% of organisations say that customer experience continues to be their top priority, our Global 2022 Data Management research uncovered bad data has a negative impact to the customer experience.

eCommerce has quickly become the mainstay of many business strategies as retailers accelerate digital transformation. Data validation ensures data accuracy, resulting in an enhanced customer experience, reduced shopping cart abandonment and better customer communications and relationship management. 

Join us as we discuss how data validation has numerous advantages and can give ecommerce companies an edge over the competition in terms of customer satisfaction as well as revenue: 

Agenda:
* The key challenges that digital retailers face 
* The importance of getting your data right 
* Technology & solutions that help improve the overall customer experience 
* How our clients leverage data validation to build stronger customer relationships 

Moderator:  
* Sian Mccarroll, Product Marketing Manager
 
Experian Speakers:  
* Tyler Skrittrell, Business Development Manager 
* Charlie Chambers, Pre Sales Consultant

How Data Validation Transforms Digital Retail

Every organisation wants a single customer view, but few find one easy to realise. 

The advantages offered by knowing the exact identity of your customers (both consumer and business) are many fold: improved targeting; billing; customer relationships; delivery; statutory reporting, etc. But often data is incomplete and has duplicates and contradictions, especially when it has been provided by the customers themselves. 

So what can businesses do to streamline their customer data, and leverage an efficient single customer view? Enter ‘Identity Resolution’. Identity Resolution is a data management process that validates data across multiple digital footprints using matching to create a single data profile for a person or business. 

Staying still and static is not an option. It’s time to unlock the full potential of your data.

Join us in the second installment of this series as we discuss:

-  The benefits of identity resolution, and where matching comes into the picture
-  Why the single customer view is a key data challenge
-  Looking at your customers holistically
-  The value of a single data management platform, and the tools available today

Identity Resolution and Matching: Leverage Your Customer Data

Two things can be true at once. On the one hand, we’re existing in the ‘data age’, where large amounts of data are being produced rapidly, and data governance is crucial. On the other hand, you can’t have data governance without data quality. 

Why are data quality and data governance so interlinked? What should come first, and why? 

While 85% of organisations consider data to be one of their most valuable assets, 95% of businesses have been impacted by poor data quality (Experian). Organisations must close this gap by consistently monitoring their data, utilising the right technology and fostering collaboration between those responsible for data quality across the enterprise. 

Join us in the first episode of this three-part series as we discuss: 

Why you can’t have data governance without data quality 
Data quality within the framework of a data governance program 
The role of technology in processing and evaluating data
Can non technical employees take any responsibility for data quality?
And much more!

Why You Can’t Have Data Governance Without Data Quality

Why is it important to achieve the Golden Nominal? 
A Golden Nominal record is a single person record with a unique reference for use by all systems. This is a unique record, usually about a person. Organisations are keen to view this true view of customers where all information on that individual is stored in one place. 

As the world's leading global information services company with a team of Data Management experts, we can help you improve your data quality to ensure the effective use the data that is often collected across multiple touch points. 

Join our webinar Golden Nominal: Managing data to protect data and prevent crime we look at some of the current data challenges the police face and how these can be addressed. From those who are wanting to build a single customer view, to police organisations who already have established processes in place, we look at ways you can improve your data quality and enrich your single citizen view to ensure you're treating citizens fairly, building trust and preventing crime.  

Watch this webinar, led by Experian’s Data Quality Product and Consultancy experts, you’ll hear:
* Current data challenges the insurance market faces  
* How to improve your data quality and enrich your single customer view  
* Case Study: Cleveland Police 

Speakers: 
* Danny Hudson, Police Account Manager 
* Rod Gordon, EDQ Account Director 
*  Wallace Brown, EDQ Account Manager

Golden Nominal: Managing data to protect data and prevent crime

Do you have confidence in the data powering your pricing models? 
With the FCA's proposals to address Insurance pricing practices concerns about general insurance pricing, are you confident that your pricing models use an up to date and holistic view of consumers, in order to treat them fairly and provide the most accurate quotations? 

Knowing your customer and building a stronger, more personalised engagement experience is going to be vital for insurers to sustain growth. Being able to identify and link consumers across multiple products or brands is a crucial part of this process. 
 
As the world's leading global information services company with a team of Data Management experts, we can help you improve your data quality to ensure the foundations of your pricing model are solid. Because if the quality of your consumer data is poor, your digital customer journey from point of quote through to customer engagement and retention will likely fall behind FCA and consumer expectations and leave custom open to competitors. 
 
Join our webinar Identity matching with confidence for the insurance sector: How to improve your data quality and enrich your single customer view as we look at some of the current data challenges insurers face in identity resolution and how these can be addressed. From those who are wanting to build a single customer view, to insurers who already have established processes in place, we look at ways you can improve your data quality and enrich your single customer view to ensure you're treating customers fairly, building loyalty and sustaining or growing profitability.  

Watch this webinar, led by Experian’s Data Quality Product and Consultancy experts, you’ll hear: 
*  Current data challenges the insurance market faces  
*  How to improve your data quality and enrich your single customer view  

Speakers:
* Adam Robert, Sales Manager 
*  Kate Crane, Consultant 
*  David Gyves, Consultant

Identity Resolution for the Insurance Sector

Do improve the customer journey with more personalised and consistent services? 

With the acceleration of digital adoption of digital, more accounts will be opened online with a chance of user input difference. The covid pandemic has led to an increased focus on existing customer management. 

Knowing your customer and building a stronger, more personalised engagement experience is going to be vital for insurers to sustain growth. Being able to identify and link consumers across multiple products or brands is a crucial part of this process. 
 
As the world's leading global information services company with a team of Data Management experts, we can help you improve your data quality to ensure the foundations of your pricing model are solid. Because if the quality of your consumer data is poor, your digital customer journey from point of quote through to customer engagement and retention will likely fall behind FCA and consumer expectations and leave custom open to competitors. 
 
Join our webinar Identity matching with confidence for the financial services sector: How to improve your data quality and enrich your single customer view as we look at some of the current data challenges insurers face in identity resolution and how these can be addressed. From those who are wanting to build a single customer view, to insurers who already have established processes in place, we look at ways you can improve your data quality and enrich your single customer view to ensure you're treating customers fairly, building loyalty and sustaining or growing profitability.  

Watch this webinar, led by Experian’s Data Quality Product and Consultancy experts, you’ll hear: 
* Current data challenges the insurance market faces  
* How to improve your data quality and enrich your single customer view  


Speakers: 
* Simon Forster, Senior Consultant 
* Seema Gupta, Senior Product Consultant 
* David Gyves, Data Management Consultant

Identity Resolution for the Financial Services Sector

Identity matching with confidence - How to improve your data quality and enrich your single customer view

How much confidence do you have in your single customer view? 
Knowing your customer and building a stronger, more personalised engagement experience is going to be vital for insurers to sustain growth. Being able to identify and link consumers across multiple products or brands is a crucial part of this process. 
 
As the world's leading global information services company with a team of Data Management experts, we can help you improve your data quality to ensure the foundations of your pricing model are solid. Because if the quality of your consumer data is poor, your digital customer journey from point of quote through to customer engagement and retention will likely fall behind FCA and consumer expectations and leave custom open to competitors. 
 
Join our webinar Identity matching with confidence for the financial services sector: How to improve your data quality and enrich your single customer view as we look at some of the current data challenges insurers face in identity resolution and how these can be addressed. From those who are wanting to build a single customer view, to insurers who already have established processes in place, we look at ways you can improve your data quality and enrich your single customer view to ensure you're treating customers fairly, building loyalty and sustaining or growing profitability.  

Watch this webinar, led by Experian’s Data Quality Product and Consultancy experts, you’ll hear: 
* Current data challenges the insurance market faces  
* How to improve your data quality and enrich your single customer view  

 

Speakers: 
* Kate Crane, Consultant 
*Danny Roden, Solutions Consultant

How to improve your data quality and enrich your single customer view

Your CRM sits at the heart of your organisation and is best placed for implementing data quality best practices – to help you to retain existing customers, win new ones and run a tight ship operationally It naturally follows that data quality needs to be key to the planning and implementation cycle when you’re investing in a new CRM. CRM departments without sophisticated data management tools run the risk of a 25% reduction in potential revenue. To compound that, Experian’s annual Data Management Research, shows for 2021 that just 51% of organisations believe that their data is ‘accurate’ in their CRM and can be fully leveraged. This learning-packed webinar will help you by focusing on why CRM data quality is business critical for any organisation’s overall performance. 

Data quality is important foundation for all aspects of an organisation, from marketing and revenue to customer experiences and decision-making. In the age of a data-driven customer lifecycle, businesses should ask themselves if their data is good enough to attract, nurture and retain customers. This on-demand webinar discusses the practical ways organisations can tackle data quality and accuracy issues across the lifecycle of their CRM systems. 

What you’ll hear:  
* Data management Poor customer data  
* Customer success Importance of data quality management  
* The impact of poor CRM customer data Customer success story

How to Tackle Data Quality Issues Across the Lifecycle of Your CRM Systems

Over the past two years, public sector organisations have had to navigate an unprecedented time of health, regulations and shifting citizen expectations. 
 
Experian’s 2022 Annual Global Data Management Research report shows that 94% of respondants believe there has been a greater dependence on the quality, accuracy, and immediacy of data during the pandemic. But this may have come at the expense of Data Inflation: duplication and multiple copies of items including Personally Identifiable Information (PII) data can create issues of data governance that result in citizen detriment and poor service. 

Hear insights from two of Experian Data Quality's experts in this field: Steve Farr, VP of Solutions & Marketing and Rod Gordon, Account Director and Team Lead for Data Management. 

What you'll hear: 
*About the work Experian carried out with Cleveland Police - which included: Single Customer View (SCV) and Golden Nominal 
*Why data inflation creates uncertainty in this digital-first age for the Public Sector 
*How investing in data quality, data agility and data management strategy can enhance your digital capabilities to serve the twin masters of your citizens and your budgets 

They'll explore how data inflation impacts on and creates uncertainty for the UK public sector, and how focusing on data quality, agility and management can: 
*Enhance any public sector organisations' digital capabilities 
*Improve services for citizens 
*Positively impact budgets

SCV Golden Nominal: Why Data Inflation creates uncertainty in the Public Sector

Effective data quality management in your SAP CRM system is fundamental for your business to deliver the experience your customers expect.
However, the system is only as good as the data you enter and store within it.
Experian research shows that 89% of organisations face challenges around how they manage their data and 95% of organisations see negative impacts from poor data quality. If data integrity is not maintained and the wrong solutions or processes are put into place within your CRM, this leads to a lack of trust in the system, wasted costs and resources, and a poor customer experience.
In the webinar we will cover:
* The do’s and don’ts for data quality success and where you may be going wrong
* Best practice to accurately collect, connect, and maintain your CRM data
* How data quality technology for SAP can help
Join our Experian Data Quality experts:
* Natalie Kerr – Senior Global Product Marketing Manager
* Sanaz Zarkesh – CRM & ERP Integrations Product Manager
* James Phillips – Data Quality Sales Manager

Boosting customer data of your SAP CRM - The data quality do's and don'ts

What is location intelligence and why is it critical to retailers today?
As online shopping continues to grow, retailers and logistics companies are under increasing pressure to reach the customers’ front door, first time and every time. Having a valid postal address for a customer is the starting point but this often isn’t accurate enough to ensure a smooth and efficient delivery. 

According to Experian’s 2021 Global Data Management Report, 95% of the organisations see negative impacts from poor data quality and a third of the organisations believe that poor quality data damages their customer experience and their reputation with customers. With more deliveries than ever before and more new delivery drivers on the road, retailers and logistics companies need to remain one step ahead, using the latest address validation and cleansing technology and data available to drive business efficiencies and meet their customers’ increasingly high expectations.

Watch this webinar, led by Experian’s Data Quality Product and Consultancy experts, you’ll hear: 
* The typical delivery headaches retailers face today 

* Latest insights from Experian’s global data management research 
* The importance of address validation with location insight in retail today 
* How Experian’s solutions can help to maximise delivery rates 

Speakers: 
* Natalie Jones, Global Product Marketing Manager  
* Lewis Cameron, Account Director & Team Lead, Retail 
* Wallace Brown, Senior Consultant

Location Intelligence: Why addresses aren’t enough for today’s retailers

Data is your primary asset to create competitive advantage. It is the foundation of the digital transformation revolutionising so many sectors of our economy. We are all being pressured to innovate for more profitability and to protect our customers from the competition. Today, it is more important than ever to pay close attention to our data assets.

But data can also be a liability.

In this session, we'll share why dumb data sabotages your intelligent applications, how to fix the problems, and how to incorporate data quality into your data strategy.

You’ll learn:
• What is data quality?
• What is “fit for purpose” business data?
• When and why data goes bad?
• Differences between technical and business data quality

Speakers:
• Steve Farr, VP of Solutions & Marketing
• Charlie Chambers, Pre-Sales Consultant
• Sanaz Zarkesh, Product Manager Dynamics 365

Why Dumb Data Will Sabotage Your Intelligent Applications

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Why Dumb Data Will Sabotage Your Intelligent Applications

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