How to Tackle Data Quality Issues Across the Lifecycle of Your CRM Systems

Presented by

Steve Farr, VP of Solutions & Marketing, Experian and Lucy Bourne, Partner Development Manager, Microsoft

About this talk

Your CRM sits at the heart of your organisation and is best placed for implementing data quality best practices – to help you to retain existing customers, win new ones and run a tight ship operationally It naturally follows that data quality needs to be key to the planning and implementation cycle when you’re investing in a new CRM. CRM departments without sophisticated data management tools run the risk of a 25% reduction in potential revenue. To compound that, Experian’s annual Data Management Research, shows for 2021 that just 51% of organisations believe that their data is ‘accurate’ in their CRM and can be fully leveraged. This learning-packed webinar will help you by focusing on why CRM data quality is business critical for any organisation’s overall performance. Data quality is important foundation for all aspects of an organisation, from marketing and revenue to customer experiences and decision-making. In the age of a data-driven customer lifecycle, businesses should ask themselves if their data is good enough to attract, nurture and retain customers. This on-demand webinar discusses the practical ways organisations can tackle data quality and accuracy issues across the lifecycle of their CRM systems. What you’ll hear: * Data management Poor customer data * Customer success Importance of data quality management * The impact of poor CRM customer data Customer success story

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Experian is an industry-leading provider of global data quality, management and enrichment solutions that are designed to unlock the power of your data and quickly turn information into valuable insight. Experian’s global data quality solution provides comprehensive capabilities to validate, standardise and enrich addresses, email addresses and phone numbers in real-time at the point of capture and in bulk cleansing. The solution integrates seamlessly into CRM, ERP and E-Commerce applications to ensure only accurate contact data for your customers and prospects is captured. With pre-built, certified apps for Microsoft Dynamics 365, you can get started quickly and easily today. Find out more, visit