Identity Resolution and Matching: Leverage Your Customer Data

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Presented by

Vania Sigalas, Experian | David Gyves, Experian | Kate Crane, Experian | Andy Hayler, The Information Difference

About this talk

Every organisation wants a single customer view, but few find one easy to realise. The advantages offered by knowing the exact identity of your customers (both consumer and business) are many fold: improved targeting; billing; customer relationships; delivery; statutory reporting, etc. But often data is incomplete and has duplicates and contradictions, especially when it has been provided by the customers themselves. So what can businesses do to streamline their customer data, and leverage an efficient single customer view? Enter ‘Identity Resolution’. Identity Resolution is a data management process that validates data across multiple digital footprints using matching to create a single data profile for a person or business. Staying still and static is not an option. It’s time to unlock the full potential of your data. Join us in the second installment of this series as we discuss: - The benefits of identity resolution, and where matching comes into the picture - Why the single customer view is a key data challenge - Looking at your customers holistically - The value of a single data management platform, and the tools available today
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Experian is an industry-leading provider of global data quality, management and enrichment solutions that are designed to unlock the power of your data and quickly turn information into valuable insight. Experian’s global data quality solution provides comprehensive capabilities to validate, standardise and enrich addresses, email addresses and phone numbers in real-time at the point of capture and in bulk cleansing. The solution integrates seamlessly into CRM, ERP and E-Commerce applications to ensure only accurate contact data for your customers and prospects is captured. With pre-built, certified apps for Microsoft Dynamics 365, you can get started quickly and easily today. Find out more, visit https://www.experian.co.uk/business/data-quality