How Data Validation Transforms Digital Retail

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Presented by

Tyler Skittrell, Business Development Manager and Charlie Chambers, Senior Pre Sales Consultant

About this talk

As digital transformation accelerates, digital retailers need to make faster decisions and manage more consumer data than ever, placing increased importance on accurate data collected at the point of capture. The focus on digital transformation and online experience has made businesses more reliant on data—and keeping up with those changes makes data agility a necessity in today’s world. 52% of organisations say that customer experience continues to be their top priority, our Global 2022 Data Management research uncovered bad data has a negative impact to the customer experience. eCommerce has quickly become the mainstay of many business strategies as retailers accelerate digital transformation. Data validation ensures data accuracy, resulting in an enhanced customer experience, reduced shopping cart abandonment and better customer communications and relationship management. Join us as we discuss how data validation has numerous advantages and can give ecommerce companies an edge over the competition in terms of customer satisfaction as well as revenue: Agenda: * The key challenges that digital retailers face * The importance of getting your data right * Technology & solutions that help improve the overall customer experience * How our clients leverage data validation to build stronger customer relationships Moderator: * Sian Mccarroll, Product Marketing Manager Experian Speakers: * Tyler Skrittrell, Business Development Manager * Charlie Chambers, Pre Sales Consultant

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Experian is an industry-leading provider of global data quality, management and enrichment solutions that are designed to unlock the power of your data and quickly turn information into valuable insight. Experian’s global data quality solution provides comprehensive capabilities to validate, standardise and enrich addresses, email addresses and phone numbers in real-time at the point of capture and in bulk cleansing. The solution integrates seamlessly into CRM, ERP and E-Commerce applications to ensure only accurate contact data for your customers and prospects is captured. With pre-built, certified apps for Microsoft Dynamics 365, you can get started quickly and easily today. Find out more, visit https://www.experian.co.uk/business/data-quality