Unlock Email Potential Through Personalization

Presented by

Jessica Materna, Jordan Sawyer & Jessica Horn at Litmus

About this talk

Subscribers expect personalized emails that speak to their individual preferences with every new message. But for marketers, delivering on the promise of perfectly planned emails can feel impossible. Personalization allows you to create specific messages at each stage of the customer journey that speak to your audience, increase engagement, and produce results. Join us for an in-depth discussion on how to use personalization to unlock untapped email potential. You’ll learn: How personalization is more important than ever and how the market influenced its acceleration Why personalization is good for business, especially when considering privacy regulations Ways to create personalized emails based on factors like subscriber site behavior, weather triggers, location data and social signals The power of personalization is undeniable. Don’t miss your chance to learn how to leverage it to add value and create brand loyalty.
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