Are you tracking the right email marketing KPIs?

Presented by

Cynthia Price at Litmus, Chad S. White from Oracle, Dan Oshinsky from Inbox Collective and Bree Rostic from HubSpot

About this talk

Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. Now many marketers are left wondering which email marketing KPIs truly offer insight-–and which metrics may need to be reconsidered.
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