Let's Get Personal: Scaling Personalization with Every Digital Interaction

Presented by

Cynthia Price, Ryan Narod, Nicole Eaton, Adrian Landrum

About this talk

Marketers know personalization is imperative but execution can be challenging. How can you deliver messaging that resonates across digital channels efficiently at scale? We’ve teamed up with Mutiny, Directive, and Epsilon to help you navigate a data-driven approach to personalization. In this one-hour discussion we’ll break down: How to effectively meet the personalization demand Ways to personalize that respects consumers’ privacy Metrics to help you scale your personalization strategy across platforms and campaigns.

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