Name: Embrace the Email Performance Trifecta–and See Major Results
Start: 2022-10-12T16:00:00Z
End: 2022-10-12T17:01:02.000Z
Location: BrightTALK
Rating: 0

Litmus is the all-in-one email marketing platform that provides the tools and solutions your team needs to create effective email campaigns that convert.

Karelle Gordon (Marketing Director, Education, Fortune Media) shares that when using personalization, marketers have seen up to an eight times higher return on investment (ROI). 

With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant. Gordon shares that 74% of customers feel frustrated by seeing irrelevant content—so it’s important to do it right.

As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”

What is Data Driven Marketing (and what it is not)

A presentation/workshop that walks through the steps email marketers can take to make their customer data work for them. Participants will learn how to segment their customers—no matter the volume—by way of three sub-groups: value-tiers based on business-driven measures; behavioral clusters; and triggers at key moments in the customer's journey. The output is an email messaging strategy of unique customer segments, each with their own goals, objectives and KPIs. Gone are the days of measuring success by tactic. This presentation will focus on measuring success by customer segment action—did they do what you wanted them to do?

Value-Tiers, Clusters & Triggers: How To Put Your Customer Data To Work

At first glance, a conversation about an email preference center seems simple and straightforward: what are the preferences a subscriber should see? But all too often, hidden complexities emerge—how many preferences should there be? Should we offer an opt down option? What about changing email addresses and names and zipcodes? What about gathering their interests? What about different groups that have different segments in each group? And after all of that—how do we actually enforce and honor those preferences? The longer the conversation goes, it just gets “curiouser and curiouser.”

Alice in Preferenceland: Down the Rabbit Hole

Reply management is an important, but often overlooked part of meaningful use of email as a connection point between brands and customers.   We rely on our tools to auto-filter unsubscribes, errors, etc. But there are some replies they can't interpret that require you to opt-out or remove an individual.  Real people-written replies often expect real people-written responses. OR, if they don't, they're often delighted just by receiving a reply.  Reading through email replies can provide helpful qualitative feedback from a customer perspective.

You're Human, and I'm Human, too! The power of reply management.

Email personalization is a consumer expectation–and 80% base buying decisions on it.

But many financial services, gaming and travel providers are missing the benefits personalization brings to email campaigns—because they aren’t sure where to start for their specific industry goals.

Join us for this one-hour webinar to get in the know (and ahead of your competitors). You’ll learn:

- Why email personalization applies to every industry (even B2B!)
- Actionable ways brands across every industry can use email personalization
- Examples of how companies in your industry are personalizing their messages–and crushing their goals

Email Personalization for Every Industry

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Creating emails is both an art and a science. How do you combine new ideas that may be risky while also hitting your goals? In this session we'll go through some real examples of how to find the sweet spot between beautifully designed emails and emails that perform.  Whether you are a new brand, recently went through a rebrand, or just want to step up your game with email, this session is for you.

Are you over-designing your emails?

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

In this webinar, learn a tactical, step-by-step method for driving impact through email, with planning and strategy activities that can be applied in any business (and arguably, in other digital channels). Tips for how to develop your team and email program for scalability included!

Driving Business Impact through Email Marketing

Keynote session from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Since 2006, Kason Morris (he/him) has been fortunate to help upskill and reskill thousands of career professionals, lead L&D functions at SaaS start-ups and play many executive consulting roles across industries and disciplines for high-powered fortune 100 organizations, including Bank of America, Accenture and Salesforce.

As a chief learning executive, he is focused on enabling the development of real skill learning and career development culture inside companies. He is establishing the workplace learning experience of the future with stability, equity and dynamism into all elements of the L&D function: its strategy, structure, people, processes, tech and systems.

As a career and life transformation coach, he is focused on empowering underserved professionals to apply design thinking to tackling the "inequity" problems of career development and life wayfinding. Kason’s north star: In a world that is increasingly polarized and unequal, we can use career and life design skills to craft rewarding personal and professional lives dedicated to dismantling systems of oppression while becoming more aware of and aligned with our own skills, expertise, gifts and power in the pursuit of a more just, sustainable, and equitable society.

Outside of work, Kason love spending time with his daughters #girldad, traveling, stargazing, cooking, video games, anime, pop-culture and tinkering with new ideas around career development, personal improvement and whole life design.

Design For Life: Creating A Framework for The Career You Want

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

We know your team works hard to put your best foot forward in every email. But what if some  expert insight, perspective and constructive feedback from the Litmus email team inspired you to make some small but impactful tweaks that boosted your campaign performance? Or, gave you the confidence to try new creative approaches that push you outside of your email comfort zone? Our Live Email Optimization Session is designed to do exactly that!

Email Optimization Session

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Think email metrics are boring? Think again! Join us to test your knowledge with our interactive session where you’ll be presented with questions about email metrics – along with detailed answers. You’ll have fun and learn how to better leverage quantitative data that’s critical to your email marketing success. Don’t know your CTR from your CTOR from your Click reach? This session is for you. Got all that down, but looking to understand the difference between descriptive, predictive, and prescriptive metrics – and how to use each of these in your analysis? We’ve got you covered. Don’t know what you don’t know about email marketing metrics, but hoping to walk away with some knowledge to help you improve your program. Check! You’ll get that from this session.

Up Your Email Metrics Game with This Fun Interactive Quiz!

Do you have the right email marketing trends on your radar?

Email trends should invoke excitement and creativity, not confusion. We have asked the email geeks what trends they’ll be tapping into in 2023 to help identify those that should command your attention.

We'll explore the key trends including:
-Email designs that attract attention in the inbox
-Ways to balance email personalization and changing privacy regulations
-Technical skills that will elevate your email campaigns design and development
...and much more!

A look ahead: Email marketing trends in focus for 2023

Ready to rev up your email marketing and grow in a recession?

As the economy shifts, brands are in the precarious position of trying to plan and execute a recession-proof strategy.

Join our webinar as marketing leaders walk through ways to not only survive–but thrive–through changes in buying behaviors.

We will cover:
-Why email is your most reliable and affordable marketing channel
-How to create short- and long-term email strategies that are attainable and adjustable
-Ways to incorporate email personalization and automation to boost your loyal customer base

How to retain customers and grow your business during a recession

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Are you driven to deliver your customer a better experience at every touchpoint? Customer experience and marketing teams are more integrated than ever before. Join Lisa to learn why it's vital to put the customer first and how her team is evolving from a product-centric to a customer-centric mindset to personalize audience journeys, focus on meaningful touchpoints and deliver holistic experiences. In this session, we will:

- Explore a cross-functional customer experience (CX) collaboration team concentrated on closing gaps and devising good content and experiences that matter 
- Utilize a content framework to enhance value, resonate and build trust
- Discover how to tie output to outcomes & push beyond email metrics to measure success

Email Marketing Evolution: Shifting from a product to a customer-centric mindset

This session will take you through a selection of our favorite emails that feature Litmus Personalize functionality. Diving into the how and the why for each campaign and discuss why each email was a success. Using real examples to walk you through how you can achieve more relevancy in your campaigns and look at what content can be automated to free up time and resource. Rounding out the session with excellent examples of email personalization and discuss how all brands can work towards giving their subscribers personalized content.

23 Ways to Use Litmus Personalize to Enhance Your Emails

Exclusive content from Litmus Live 2022! 

Customer experience and marketing teams are more integrated than ever before. This case study presentation is focused on how and why the Comfort Control Marketing Team at Emerson evolved from a product-centric to a customer-centric mindset using email marketing at the core. Key concepts include: 
      - Unify the visibility of our audience through integrated data, VoC data, analytics & AI- Personalize audience journeys focused on meaningful touch points & holistic experiences
      - Build omni-channel campaigns using four pillars to enhance value, resonate and build trust.
      - Tie output to outcomes: reduce customer friction, increase sales, NPS or customer satisfaction, streamlined processes, etc.
     - Develop a cross-functional CX team focused on building trust and customer loyalty

Working Towards Email Standards

Join us for an exclusive session from Litmus Live 2022, the premier event for email pros. BIMI is a new email spec (https://bimigroup.org) that Google started supporting last year and which is also in production at Yahoo and soon at Apple in iOS 16 and macOS Ventura! An integrated approach to implementing BIMI will combine its logo display benefits with DMARC anti-spoofing and authentication technology to maximize email deliverability.  Join Brian to learn how your recognizable brand logos adjacent to email messages can boost open rates, engagement and response. As we all know, one of the most important factors in the decision to open an email is if it comes from a recognized, trusted brand.  In this session Brian will take you through what BIMI is, the positive impact it has on your overall email marketing strategy and how you can roll it out in your organization today.

BIMI: Brand-boosting logo display in email that's a must have for the holidays

Join us for an exclusive session from Litmus Live 2022, the premier event for email professionals. Is there an alternative way to display data without using images in email templates? What are the advantages/disadvantages to those other methods?  I will give an overview on creating horizontal/vertical data bar charts and data tables using HTML/CSS and the advantages/disadvantages of using this method for displaying data compared to using images.  Let's take data visualization in email to the next level by applying AMP. Can AMP email and specific AMP components improve the way data is displayed in email? If so, how?  The main part of my talk will focus on leveraging AMP and specific AMP components to display data effectively in email. I will focus on five AMP components: amp-carousel, amp-fit-text, amp-list, amp-mustache, and amp-bind. I will deep dive into each AMP component and demo use-cases and examples.

Data Visualization without Images: AMP Email Update

When you understand what makes your unique email audience tick, you can create email marketing campaigns that engage and convert with every send.

The key to knowing what those subscribers want? Conduct effective email testing!

In this webinar with Litmus’ Jaina Mistry and Constant Contact, you’ll learn how to use email testing to better connect with your subscribers–and drive results.

In this one-hour session you’ll discover:

- How testing plays a role in optimizing emails that speak to your audience
- How to get your emails into the inbox to convert more subscribers
- How to design great emails that capture attention and drive action
…and more!

How to Test (and Learn!) for High-Converting Emails

Email can deliver a whopping $36 for every $1 spent on it. When you know what drives email performance, you can see a bigger payoff with every send.

In this webinar, our expert panel will share the key elements of the email performance trifecta so you can:

- Reach the inbox, improve email deliverability and avoid spam filters
- Encourage real and consistent subscriber engagement in every campaign
- Accurately interpret which aspects of your emails are resonating with meaningful metrics beyond open rate

Embrace the Email Performance Trifecta–and See Major Results

B2B Marketing

Marketing

Email Marketing

Digital Marketing

Email Automation

Content Marketing

Demand Generation

Marketing Strategy

Marketing Technology

Marketing Best Practices

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Embrace the Email Performance Trifecta–and See Major Results

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