How to Test (and Learn!) for High-Converting Emails

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Presented by

Jaina Mistry, Director of Email Marketing, Litmus; Stepanie French, Senior Producer of Webinars, Constant Contact

About this talk

When you understand what makes your unique email audience tick, you can create email marketing campaigns that engage and convert with every send. The key to knowing what those subscribers want? Conduct effective email testing! In this webinar with Litmus’ Jaina Mistry and Constant Contact, you’ll learn how to use email testing to better connect with your subscribers–and drive results. In this one-hour session you’ll discover: - How testing plays a role in optimizing emails that speak to your audience - How to get your emails into the inbox to convert more subscribers - How to design great emails that capture attention and drive action …and more!

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Litmus is the all-in-one email marketing platform that provides the tools and solutions your team needs to create effective email campaigns that convert.