Name: Working Towards Email Standards
Start: 2022-12-13T17:00:00Z
End: 2022-12-13T17:00:28.000Z
Location: BrightTALK

Elevate your email marketing with our expert insights, tips, trends, and tools.

Litmus is the all-in-one marketing platform that empowers you to build, personalize, test, protect, review, and analyze emails more effectively than ever so you can get the most out of every send.

B2B marketing is its own beast, with its own distinct set of needs. In this session I’ll help you create a lifecycle marketing plan—with email marketing as the core channel— for B2B companies. I’ll cover the role and phases of demand gen, how to best leverage product marketing, understanding your tech stack and what data you have available to you, establish objectives and key results, and how to map it all out across your user lifecycle stages.

The No Bullshit B2B Lifecycle Plan

Email deliverability is a very complex matter that depends on many factors. Can it be simplified, though? Is there some pattern? Over the years, I tried to figure out the formula, simple enough so I could remember it myself. One day it came to me—it's a result of respect. The respect we express towards our own and others' resources, time, energy, and focus. In this session, we’ll explore a holistic deliverability model and its different factors, how each of those factors is interconnected, and how to improve deliverability by adopting a framework centered around respect.

Email Deliverability: A Result of Respect

We talk a lot about automation when it comes to email, but what about automating all the processes outside of what we send? In this session, I’ll show how automation outside the inbox can significantly streamline day-to-day email marketing tasks, leading to increased efficiency. I’ll also identify opportunities for automation and demonstrate how implementing the right tools can help email marketers save time, reduce errors, and improve campaign performance. Finally, I’ll give real-life examples of automation builds that can serve as inspiration for creating custom solutions tailored to specific email marketing needs and objectives.

Automating Outside the Inbox

What career paths possibilities are there in email? It's not always clear how you can take your skills in email and grow in your career. My personal story shares one example of an email dev/designer hybrid ending up as a senior engineering manager for design systems that span email, native apps, and the web, and we’ll explore the broader 
strategies I employed that can help anyone navigating this space. Attendees will learn how a passion for email can lead to a passion for people management, how email is not just a stepping stone but can remain a key area to future career roles that span multiple platforms and/or lines of business, and actionable strategies for carving out their own unique career path in email.

Carving Out Your Career Path in Email

When it comes to subscribers’ experience with email, designers and developers might not always see eye-to-eye. But one goal they share is to provide them with the best experience possible. In this session, you’ll learn how fostering collaboration between designers and developers helps to craft accessible, dark mode friendly, and engaging emails that will delight your subscribers.

Unleash Email Awesomeness: Ways to Delight Your Subscribers Through Teamwork!

One of the biggest questions conference attendees often ask is how to get buy-in from their boss and colleagues on all of these new ideas—how to convince others in their organization to implement what they've just learned. This talk is aimed at addressing both boss and colleague buy-in with real-world examples to bring it all home. In this session, 
you’ll learn how to address concerns your boss has, how to get others to prioritize your requests, as well as examine negotiation tactics and nonviolent communication training.

How to Get Organizational Buy-In

Considering the recent changes that went into effect earlier this year (we’re talking about those sender requirements from Gmail and Yahoo), it might feel like making it to the inbox is just getting harder. 

We’ll get you through it! 

In this one-hour webinar, you’ll discover how to adapt your email marketing strategy to ensure your emails get delivered—and engaged on. You’ll learn:

About the recent changes from Gmail and Yahoo, and what they mean for you
How to build and keep your brand reputation in the inbox
Why email engagement is critical to email deliverability

Making it to the Inbox in 2024 - What's changed and what hasn't

In 2024, Google will phase out third-party cookies, which can feel scary to email marketers who have leaned on third-party data to fuel their personalization strategies. Fortunately, moving to a first-party data approach plays to email’s strengths.

Join us as host Logan Sandrock Baird and experts Natalie Jackson (CBIZ), Val Geisler (ByHeart) and Allison Bryant (Ten Percent Happier) weigh in on the benefits of zero- and first-party data.

In this one-hour virtual event, you’ll learn:
- What the changes to third-party cookies mean for marketers
- How to pivot to zero- and first-party data for email personalization
- Examples and tips on how to effectively gather data from your subscribers

First-Party, Best Party: Saying Goodbye to Third-Party Data

While many have embraced accessibility, many have yet to implement it into their emails. The question is, why? In this session, Paul will look to answer that question through the lens of Behavioural Science. He’ll begin by walking through some of the Behavioural Science principles and apply them to aspects of accessibility implementation, to help you understand why there’s resistance towards it. 

He’ll then walk through some more of the Behavioural Science principles, again applying them to aspects of accessibility implementation to help you understand how that resistance can be removed. The understanding and insights from this session will help you remove any resistance you might have, whether you’ve just started to implement accessibility, have been doing so for a while, or are looking to get stakeholder buy-in to get going!

Accessibility Implementation: Removing the Resistance with Behavioral Science

What email trends should marketers watch this year? Over 480 email marketers worldwide shared how they plan to take on 2024—including what email trends they’re planning to double down on—and the results are in. 

Join us as host Logan Sandrock Baird and Chad S. White, Head of Research at Oracle Digital Experience Agency, dig into the highlights of the State of Email Trends 2024 Report, with incisive and actionable insights…

In this one-hour virtual event, you’ll learn:
- How email marketers are using generative AI
- What tactics and technologies are being used by B2C and B2B marketers
- Which tools and strategies best suit small scale vs. large scale organizations

Litmus Talks | State of Email Trends 2024: Highlights and Insights

Email success starts in the inbox, and whether you land in the inbox or not depends on your sender score. What is a sender score and what determines it? How does it impact email deliverability? Tune in for a session packed with tips on checking, improving, and maintaining your score. You’ll learn the secrets behind sender score so you can stand out in the inbox, build up your sender score by taking simple actions with massive impact, an stay in good standing with mailbox providers by adopting healthy email habits.

Demystifying Sender Score: How to Improve Yours and Land in the Inbox

Litmus' SVP of Marketing, Cynthia Price, and panelists Chad White (Head of Research, Oracle), Leah Miranda (Lifecycle Marketing Manager, Zapier),  Jay Oram (Head of Development, ActionRocket), and Darryl Bolduc (VP of Product, Acoustic) as they dig into the fascinating effect AI has had on our industry and look forward to its potential uses for the future. With a special introduction by Litmus CEO Erik Nierenberg.

Exploring the Impact of AI on Email Marketing

Let's dig into all things email footer! Many people overlook their footer and giving your email footer extra attention with a 
beautiful design and the facts your recipients and customers require, will create respect and build trust with your readers. 
In this session, we will dive into all the components of the footer and look at examples of effective footer designs, from the s
uper minimal to fancy footers that include GIFs. We will discuss why the footer is a valuable piece of email real estate and 
why there should be a focus on creating a great footer (and what things must be included by law).

All About Email Footers: The Underdog of Your Email

Join Lianna Patch of Punchline Copy as she lays out concrete examples of excellent email copywriting, 
dissects what makes them so effective, and gives attendees the tools to swipe what's working for themselves. 
You’ll see fresh approaches to list-growing and segmentation (outside of ""Here's 10% off"" or ""Here's a free guide""), 
examples of lifecycle emails to build better and more profitable customer relationships, and an in-depth analysis of 
email copywriting techniques that work well and how to start using them, including incorporating humor.

Secrets From My Swipe File: Copy Strategies You Can Steal

Landing in the right spot in the inbox should always be top of mind for email marketers, and Gmail and Yahoo’s new bulk sender requirements starting in February 2024 are going to have a significant impact on deliverability.

Fear not, though! We’ve assembled a roundtable of experts—Lili Crowley from Yahoo, Alison Gootee from Braze, and Lauren Meyer from SocketLabs—to help you understand how to adapt to these new guidelines and keep your emails out of the spam folder.

Navigating Gmail and Yahoo’s New Sender Requirements in 2024

It's not news at this point to hear that Dark Mode, accessibility, and personalization are challenges that face every email marketer. It can be overwhelming, though, to figure out which steps to take and what to prioritize when trying to address them. Let us take the guesswork out for you as members of Litmus' email team, Carin Slater and Hannah Tiner, as well as host Logan Sandrock Baird define and dig into these complex topics.

Dark Mode, Accessibility, and Personalization: Where to Begin

In this session, we will share the key findings of the Email Markup Consortium’s 2022 and 2023 reports on accessibility, 
and discuss how we can learn from them to ensure that all subscribers, regardless of their physical abilities, can ingest emails. We will delve into the various accessibility issues that subscribers with disabilities might encounter while trying to read an email and provide practical solutions to ensure they can easily access email content. As email marketers, we are responsible for ensuring that our audience can access our content, regardless of if they are able-bodied or not. This presentation will provide valuable insights and actionable tips for marketers to improve the accessibility of their emails, ensuring that no subscriber is left behind.

99.9% of Emails Fail Basic Accessibility Testing, Why?

The environmental impact of technology is a hot topic in recent years, especially when it comes to blockchain and AI. But email also has an environmental impact that we as vendors, marketers, designers, and developers should consider. I’ll go into the various ways that the carbon footprint of email adds up, and how that makes a very real impact to both our environment and on our users’ inboxes. Attendees will leave with actionable ways we can reduce the environmental impact of our email campaigns, including considering business strategy, sending strategy, design, and code optimization.

Green Your Emails: Eco-Friendly Strategy, Design, and Code

We surveyed 750+ marketers to learn about the tools your teams are using to segment audiences and send emails…and the results are in! 

In this exclusive webinar, we’re joined by Salesforce to get the first look at our findings on the current state of Email Service Providers (ESPs). 
We’ll cover some of the most exciting data points we uncovered, as well as discuss some of those findings with one of the most popular ESPs in use today. 

We’ll answer questions like:
- What are the five most popular ESPs in use today?
- Which ESP has the highest satisfaction rate among users?
- Which ESPs are most widely utilized per industry?

Exclusive Look: Key Insights from the State of ESPs

How are email marketers designing, building, and thinking about emails? Over 1,200 chimed in… and the results are in. Presenting: our 2023 State of Email Design Report, a complete guide on the current state of email design, with trends and insights on how email marketers are creating beautiful and effective emails. 
Watch the video to see our top findings and takeaways from our upcoming State of Email Design Report. We’ll answer questions like:
-What percentage of email teams are actually designing for Dark Mode?
-How important is responsive, adaptive, and hybrid design to email designers?
-What’s the most popular graphic design program among email marketers?

Key Insights from the Current State of Email Design

For email marketers, time is of the essence. From wireframing, building, copywriting, QA testing, automation—a lot of steps need to happen to get an email up and out the door.  Research from our latest State of Email Workflows report found nearly 40% of email marketers are using a method they would not consider optimal to build their emails. 

How can email marketers optimize their workflow?

Join our live event for key insights and findings from our 2023 State of Email Workflows report. Discover what’s efficient (and what’s not) for email marketers, including:
-Survey results from 440+ email marketers worldwide
-Workflow tips and tricks from the best in the email industry
-Real challenges, processes, and success stories from marketers (like you)

Key Insights from the Current State of Email Workflows

AI continues to make headlines, with major investments from companies like Microsoft and Google taking place at the start of the year. As we watch the AI arms race unfold, it’s got us wondering: what are the pros and cons that email marketers should consider with AI? Are there any benefits—and where does it fall short?

Join us for a conversation on:
-The present and future of AI
-Which AI tools are helping—or hindering—email marketers
-The pros and cons of AI in email marketing

AI is transforming the digital economy. How is it impacting email marketers?

Do you have the right email marketing trends on your radar?

Email trends should invoke excitement and creativity, not confusion. We have asked the email geeks what trends they’ll be tapping into in 2023 to help identify those that should command your attention.

We'll explore the key trends including:
-Email designs that attract attention in the inbox
-Ways to balance email personalization and changing privacy regulations
-Technical skills that will elevate your email campaigns design and development
...and much more!

A look ahead: Email marketing trends in focus for 2023

Join us for an exclusive session from Litmus Live 2022, the premier event for email pros. BIMI is a new email spec (https://bimigroup.org) that Google started supporting last year and which is also in production at Yahoo and soon at Apple in iOS 16 and macOS Ventura! An integrated approach to implementing BIMI will combine its logo display benefits with DMARC anti-spoofing and authentication technology to maximize email deliverability.  Join Brian to learn how your recognizable brand logos adjacent to email messages can boost open rates, engagement and response. As we all know, one of the most important factors in the decision to open an email is if it comes from a recognized, trusted brand.  In this session Brian will take you through what BIMI is, the positive impact it has on your overall email marketing strategy and how you can roll it out in your organization today.

BIMI: Brand-boosting logo display in email that's a must have for the holidays

Join us for an exclusive session from Litmus Live 2022, the premier event for email professionals. Is there an alternative way to display data without using images in email templates? What are the advantages/disadvantages to those other methods?  I will give an overview on creating horizontal/vertical data bar charts and data tables using HTML/CSS and the advantages/disadvantages of using this method for displaying data compared to using images.  Let's take data visualization in email to the next level by applying AMP. Can AMP email and specific AMP components improve the way data is displayed in email? If so, how?  The main part of my talk will focus on leveraging AMP and specific AMP components to display data effectively in email. I will focus on five AMP components: amp-carousel, amp-fit-text, amp-list, amp-mustache, and amp-bind. I will deep dive into each AMP component and demo use-cases and examples.

Data Visualization without Images: AMP Email Update

Email Trends and Industry Updates

Exclusive content from Litmus Live 2022! 

Customer experience and marketing teams are more integrated than ever before. This case study presentation is focused on how and why the Comfort Control Marketing Team at Emerson evolved from a product-centric to a customer-centric mindset using email marketing at the core. Key concepts include: 
      - Unify the visibility of our audience through integrated data, VoC data, analytics & AI- Personalize audience journeys focused on meaningful touch points & holistic experiences
      - Build omni-channel campaigns using four pillars to enhance value, resonate and build trust.
      - Tie output to outcomes: reduce customer friction, increase sales, NPS or customer satisfaction, streamlined processes, etc.
     - Develop a cross-functional CX team focused on building trust and customer loyalty

Working Towards Email Standards

Marketing

B2B Marketing

Customer Experience

Customer Engagement

Email Marketing

Digital Experience

Email Campaigns

Email Automation

Digital Marketing

Personalization

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Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Working Towards Email Standards

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