Working Towards Email Standards

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Presented by

Mark Robbins- Salesforce Marketing Cloud; Alice Li and Hussein Al Hammad- Email Markup Consortium

About this talk

Exclusive content from Litmus Live 2022! Customer experience and marketing teams are more integrated than ever before. This case study presentation is focused on how and why the Comfort Control Marketing Team at Emerson evolved from a product-centric to a customer-centric mindset using email marketing at the core. Key concepts include: - Unify the visibility of our audience through integrated data, VoC data, analytics & AI- Personalize audience journeys focused on meaningful touch points & holistic experiences - Build omni-channel campaigns using four pillars to enhance value, resonate and build trust. - Tie output to outcomes: reduce customer friction, increase sales, NPS or customer satisfaction, streamlined processes, etc. - Develop a cross-functional CX team focused on building trust and customer loyalty

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