BIMI: Brand-boosting logo display in email that's a must have for the holidays
Brian Westnedge, Sr. Director Channels at Red Sift
About this talk
Join us for an exclusive session from Litmus Live 2022, the premier event for email pros. BIMI is a new email spec (https://bimigroup.org) that Google started supporting last year and which is also in production at Yahoo and soon at Apple in iOS 16 and macOS Ventura! An integrated approach to implementing BIMI will combine its logo display benefits with DMARC anti-spoofing and authentication technology to maximize email deliverability. Join Brian to learn how your recognizable brand logos adjacent to email messages can boost open rates, engagement and response. As we all know, one of the most important factors in the decision to open an email is if it comes from a recognized, trusted brand. In this session Brian will take you through what BIMI is, the positive impact it has on your overall email marketing strategy and how you can roll it out in your organization today.