Email Marketing Evolution: Shifting from a product to a customer-centric mindset

Presented by

Lisa Wester - Senior Email & Marketing Automation Manager, Emerson

About this talk

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers. Are you driven to deliver your customer a better experience at every touchpoint? Customer experience and marketing teams are more integrated than ever before. Join Lisa to learn why it's vital to put the customer first and how her team is evolving from a product-centric to a customer-centric mindset to personalize audience journeys, focus on meaningful touchpoints and deliver holistic experiences. In this session, we will: - Explore a cross-functional customer experience (CX) collaboration team concentrated on closing gaps and devising good content and experiences that matter - Utilize a content framework to enhance value, resonate and build trust - Discover how to tie output to outcomes & push beyond email metrics to measure success
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