Up Your Email Metrics Game with This Fun Interactive Quiz!

Presented by

Jeanne Jennings- Only Influencers; Lauren Meyer- SocketLabs; Elizabeth Jacobi- MochaBear Marketing; Luke Glasner

About this talk

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers. Think email metrics are boring? Think again! Join us to test your knowledge with our interactive session where you’ll be presented with questions about email metrics – along with detailed answers. You’ll have fun and learn how to better leverage quantitative data that’s critical to your email marketing success. Don’t know your CTR from your CTOR from your Click reach? This session is for you. Got all that down, but looking to understand the difference between descriptive, predictive, and prescriptive metrics – and how to use each of these in your analysis? We’ve got you covered. Don’t know what you don’t know about email marketing metrics, but hoping to walk away with some knowledge to help you improve your program. Check! You’ll get that from this session.
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