You're Human, and I'm Human, too! The power of reply management.
Presented by
Sara Willimon, Senior Email Marketing Specialist, InQuest Marketing
About this talk
Reply management is an important, but often overlooked part of meaningful use of email as a connection point between brands and customers. We rely on our tools to auto-filter unsubscribes, errors, etc. But there are some replies they can't interpret that require you to opt-out or remove an individual. Real people-written replies often expect real people-written responses. OR, if they don't, they're often delighted just by receiving a reply. Reading through email replies can provide helpful qualitative feedback from a customer perspective.
Elevate your email marketing with our expert insights, tips, trends, and tools.
Litmus is the all-in-one marketing platform that empowers you to build, personalize, test, protect, review, and analyze emails more effectively than ever so you can get the most out of every send.…