You're Human, and I'm Human, too! The power of reply management.

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Presented by

Sara Willimon, Senior Email Marketing Specialist, InQuest Marketing

About this talk

Reply management is an important, but often overlooked part of meaningful use of email as a connection point between brands and customers. We rely on our tools to auto-filter unsubscribes, errors, etc. But there are some replies they can't interpret that require you to opt-out or remove an individual. Real people-written replies often expect real people-written responses. OR, if they don't, they're often delighted just by receiving a reply. Reading through email replies can provide helpful qualitative feedback from a customer perspective.
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