Name: Value-Tiers, Clusters & Triggers: How To Put Your Customer Data To Work
Start: 2023-03-15T16:00:00Z
End: 2023-03-15T16:21:48.000Z
Location: BrightTALK
Rating: 0

Litmus is the all-in-one email marketing platform that provides the tools and solutions your team needs to create effective email campaigns that convert.

AMP for email is still a bit in its infancy, but that shouldn’t stop content creators from using it. We’ll provide a simple email to help followers get authenticated with Google to start sending AMP email messages. We’ll show live examples we’ve used for sending AMP emails and include how others are using AMP. We’ll then walk through adding an AMP snippet to an email message directly using the AMP playground and existing HTML code. Lastly, we’ll share our most recent AMP email creation - creating a monster costume and heading to the party. This is meant to serve as a fun example, but could be used for things like building a specific quote based on a user's input, building a shopping cart based on clothing selections, etc.

AMP is for Everyone

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Break down the proven process to host a virtual summit on a shoestring budget to boost your authority and brand while building an email list with engaged subscribers at the same time. After watching the talk, attendees know how to put together their own virtual event without investing in expensive platforms or the need to have an audience.

Hosting Virtual Summits To Build Your Email List

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

A discussion about the importance of Welcome Sequence, Abandoned Cart Sequence, and Post-Purchase Sequence. I'll go into depth about what each one can achieve if done right both in terms of cashflow and in customer connection.

The 3 Flows Every Serious e-Commerce Brand Should Have

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Making sure that your website is optimized for search takes a lot of time and effort. Once you bring visitors to your website, the next step is to build a relationship with them. Email Marketing is the best tool to help nurture relationships that create conversations. In this session you will learn:
- Best practices on growing your email marketing audience using your website 
- How to make sure more of your emails are delivered to the inbox rather than the spam folder or not delivered at all
- How to keep your audience engaged with your email marketing campaigns for optimal results

Converting SEO Traffic: Winning With Email Marketing

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

For every $1 spent, email marketing generates $36 in ROI. But some emails work better than others. Join this session for specific tips and tricks used at billion dollar companies for optimizing emails that go beyond “personalize” and “test.”

18 Tips & Tricks for Highly-Converting Email

For email marketers, time is of the essence. From wireframing, building, copywriting, QA testing, automation—a lot of steps need to happen to get an email up and out the door.  Research from our latest State of Email Workflows report found nearly 40% of email marketers are using a method they would not consider optimal to build their emails. 

How can email marketers optimize their workflow?

Join our live event for key insights and findings from our 2023 State of Email Workflows report. Discover what’s efficient (and what’s not) for email marketers, including:
-Survey results from 440+ email marketers worldwide
-Workflow tips and tricks from the best in the email industry
-Real challenges, processes, and success stories from marketers (like you)

Key Insights from the Current State of Email Workflows

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Looking to enhance the efficiency of your webinars? This talk is about how to promote webinars and generate qualified leads with real examples from the B2B SaaS field. This session will cover: optimal email sequence, webinars’ KPIs,  rules of co-hosting webinars, data capturing, and follow-up processes.

Webinars as your B2B lead generator

Exclusive content from Litmus Live 2022! Litmus’ premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Why is interactive email important? How does interactive email work? How do I implement interactive email? In this section, we’ll go over the various methods of implementing interactive email for your brand. This includes code snippets, and walking through some ESPs that support AMP for Email (without even needing to code!)!

The Magic of Interactive Email!

Exclusive content from Litmus Live 2022! Litmus’ premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

As email marketers, we often have to work with a wide variety of team members in order to launch campaigns and meet strategic objectives. We may need budget, data, approvals, and collaboration from various individuals and departments, such as web developers, product, operations, legal teams, finance, external contractors and more. However, when we get caught up in the lingo of marketing technology, or “martech”, it can be hard to effectively communicate our needs in a way that will resonate with others.

Much like target audiences for email marketing campaigns, the way you break down the martech language varies depending on the type of person or team you have to work with. In this session, you’ll learn how to effectively communicate with almost anyone that touches email marketing to elevate your email game. We’ll do this by: 
- Identifying common communications barriers in the martech space
- Reviewing the "Big 5" personas in martech. 
- Identifying strategies for communicating with each unique persona
- Determining when to include these personas throughout the stages of your martech projects. 

Ultimately, learning communication tactics to help speak martech better to everyone

How to Speak "MarTech" to Everyone

How do you scare an email marketer, in five words or less?

“Blast this to our list.”
“Please include this large attachment.”
“Why does this look weird?”

Yikes.

We know how hard it is to get an email out the door. But we also know how satisfying it can be when you finally do—especially when the results yield a fantastic subscriber experience.

Join us for:
-Email marketing success stories from a panel of email experts who build and send emails (just like you!)
-A conversation on email marketing obstacles overcome and problems solved
-Strategies to turn your biggest email fears into email marketing wins

Email Marketing Success Stories: Obstacles, Wins, and Problems Fixed

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Triggered emails are among the highest performing campaigns a brand can send, dramatically outperforming broadcast emails. Despite that, marketers chronically underinvest in their automated campaigns as they focus on broadcasts. During this session, Oracle’s Chad S. White will talk about the different kinds of automations, explain how to establish an effective message prioritization, and share four ways that you can keep your triggered email programs properly maintained and optimized.

Creating Effective Automated Campaigns

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Traditionally most HTML emails have been built with an “Outlook first” approach, this involves building layouts using tables. The main concept here is if this layout works in Outlook it will likely work everywhere. And that made sense for a number of years. Table layouts are very rigid, they don’t move around, so rendering is pretty consistent across email clients. However being so rigid isn’t ideal, having some flexibility is better for creating responsive layouts or allowing assistive technology to manipulate the content. In this talk, we'll look at how to think about code in a "semantic first" way to gain better accessibility, fewer bugs and more future-proof code.

Semantic First Email Code

Exclusive content from Litmus Live 2022! Litmus’ premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

As the CRM Implementation Manager at Volvo Cars UK and we have recently gone through a significant period of growth in our team, from 2 to 9 people in 18 months. Our reasoning behind this was a combination of upweighting out team capabilities to enable us to be more hands on across the entire end to end campaign process and also a realization that we wanted to dramatically increase the volume of emails that we send to our consumer base. It's about having the confidence and the bravery to change your email strategy, why there shouldn't be limits to frequency (as long as it's relevant, send it!) And also how you can accomplish this with the right team make up

Scaling up your CRM

Email marketers face unique challenges when balancing technical and aesthetic considerations when designing emails. Accessible and responsive design has become particularly complicated with the growing adoption of mobile and dark-mode users. In my presentation, I'd like to share how I optimize marketing emails for desktop and mobile applications, dark mode and light mode, and test/assess the impact of my design choices. I'd like to share techniques such as displaying/hiding elements based on device resolutions, designing images for optimal display (strokes/mid-tones for PNGs, larger but high-compression images for retina displays), and tests + litmus setup email marketers can leverage to ensure their marketing emails are highly responsive, visually accessible, and beautiful to engage with.

Accessible, Responsive, and Beautiful Email Design

How to orchestrate and influence infrastructure as a marketer. If you are a marketer that feels like you're working with an inherited tech stack, it can often feel like things are difficult to change. Having worked in marketing for 9 years, I’ve found opportunities to instrument additional tools to set you and your future team up for success, even when you might be a small fish in a big pond.

Orchestrate and Influence Infrastructure as an Internal Communicator Marketer

AI continues to make headlines, with major investments from companies like Microsoft and Google taking place at the start of the year. As we watch the AI arms race unfold, it’s got us wondering: what are the pros and cons that email marketers should consider with AI? Are there any benefits—and where does it fall short?

Join us for a conversation on:
-The present and future of AI
-Which AI tools are helping—or hindering—email marketers
-The pros and cons of AI in email marketing

AI is transforming the digital economy. How is it impacting email marketers?

Walk attednees through examples of why all image emails are bad for accessibility and creating trust with your subscribers and discuss solutions that can be implemented to elevate emails through multiple levels from good all image emails to the best emails with live text and cta buttons. - Address reasons brands use all image emails + brand guidelines + ease of use + lower cost - Address issues with all image emails + bad for accessibility + bad user experience * screen readers * missing cta buttons and copy * slow loading images * Links that miss the mark + lack of respect for subscriber’s preferences - Personalization, all image emails, and accessibility + send time personalization not a problem using dynamic content from ESP & your data + open time personalization more difficult. * get creative with alt text We’d like to do this as a panel so we could also do a QA session for a short time afterwards.

Don't be a Bad Guest: Why all image emails need to check-out

80% of customers are more likely to purchase from a brand that provides personalized experiences. Truly personalized emails engage subscribers, boost customer loyalty, and drive revenue. But, creating numerous versions of every email is time-consuming and impractical.

It can be hard to know where to start or how to scale personalization within your email campaigns, but we’ve got you covered! The Litmus Email team will share an example or two of how we use personalization and would love to share additional examples submitted prior to the event.

During this session we will:
-Give an overview of Personalization
-Explain why you should consider adding Personalization into your email campaigns
-Walk through a couple of examples and their results

Deep Dive into Personalization

A presentation/workshop that walks through the steps email marketers can take to make their customer data work for them. Participants will learn how to segment their customers—no matter the volume—by way of three sub-groups: value-tiers based on business-driven measures; behavioral clusters; and triggers at key moments in the customer's journey. The output is an email messaging strategy of unique customer segments, each with their own goals, objectives and KPIs. Gone are the days of measuring success by tactic. This presentation will focus on measuring success by customer segment action—did they do what you wanted them to do?

Value-Tiers, Clusters & Triggers: How To Put Your Customer Data To Work

Email

Email Campaigns

Email Marketing

Customer Engagement

Customer Experience

Personalization

Marketing

Demand Generation

Marketing Best Practices

Customer Data

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Value-Tiers, Clusters & Triggers: How To Put Your Customer Data To Work

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