How to get the most out of the Welcome Journey

Presented by

Fernando Rubino Pereira, Global Email Marketing Manager at Canyon Bicycles

About this talk

Most organizations settle on a simple welcome message. As impressions go, the first one matters the most. But have you considered what should come next? Developing a strategic Welcome Series not only starts the relationship with your customers and readers but should lead them to become brand enthusiasts and loyal customers. In this presentation, Fernando will provide the 10 essential ways he has tested to improve your welcome and onboarding messages so that you are providing paths that lead to happy outcomes.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (90)
Subscribers (3648)
Elevate your email marketing with our expert insights, tips, trends, and tools. Litmus is the all-in-one marketing platform that empowers you to build, personalize, test, protect, review, and analyze emails more effectively than ever so you can get the most out of every send.