Don't be a Bad Guest: Why all image emails need to check-out

Presented by

Carin Slater, Litmus; Anne Tomlin, Target; Shani Nestingen, Emails Y'all

About this talk

Walk attednees through examples of why all image emails are bad for accessibility and creating trust with your subscribers and discuss solutions that can be implemented to elevate emails through multiple levels from good all image emails to the best emails with live text and cta buttons. - Address reasons brands use all image emails + brand guidelines + ease of use + lower cost - Address issues with all image emails + bad for accessibility + bad user experience * screen readers * missing cta buttons and copy * slow loading images * Links that miss the mark + lack of respect for subscriber’s preferences - Personalization, all image emails, and accessibility + send time personalization not a problem using dynamic content from ESP & your data + open time personalization more difficult. * get creative with alt text We’d like to do this as a panel so we could also do a QA session for a short time afterwards.
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