Deep Dive into Personalization

Presented by

Becca Gage, Angie Weyman, Jordan Sawyer and Chris Berg all from Litmus

About this talk

80% of customers are more likely to purchase from a brand that provides personalized experiences. Truly personalized emails engage subscribers, boost customer loyalty, and drive revenue. But, creating numerous versions of every email is time-consuming and impractical. It can be hard to know where to start or how to scale personalization within your email campaigns, but we’ve got you covered! The Litmus Email team will share an example or two of how we use personalization and would love to share additional examples submitted prior to the event. During this session we will: -Give an overview of Personalization -Explain why you should consider adding Personalization into your email campaigns -Walk through a couple of examples and their results
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