Scaling up your CRM

Presented by

Anthony Allen - CRM Implementation Lead, Volvo Cars UK

About this talk

Exclusive content from Litmus Live 2022! Litmus’ premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers. As the CRM Implementation Manager at Volvo Cars UK and we have recently gone through a significant period of growth in our team, from 2 to 9 people in 18 months. Our reasoning behind this was a combination of upweighting out team capabilities to enable us to be more hands on across the entire end to end campaign process and also a realization that we wanted to dramatically increase the volume of emails that we send to our consumer base. It's about having the confidence and the bravery to change your email strategy, why there shouldn't be limits to frequency (as long as it's relevant, send it!) And also how you can accomplish this with the right team make up
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (90)
Subscribers (3648)
Elevate your email marketing with our expert insights, tips, trends, and tools. Litmus is the all-in-one marketing platform that empowers you to build, personalize, test, protect, review, and analyze emails more effectively than ever so you can get the most out of every send.