Semantic First Email Code

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers. Traditionally most HTML emails have been built with an “Outlook first” approach, this involves building layouts using tables. The main concept here is if this layout works in Outlook it will likely work everywhere. And that made sense for a number of years. Table layouts are very rigid, they don’t move around, so rendering is pretty consistent across email clients. However being so rigid isn’t ideal, having some flexibility is better for creating responsive layouts or allowing assistive technology to manipulate the content. In this talk, we'll look at how to think about code in a "semantic first" way to gain better accessibility, fewer bugs and more future-proof code.