Creating Effective Automated Campaigns

Presented by

Chad S. White - Head of Research, Oracle Marketing Consulting

About this talk

Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers. Triggered emails are among the highest performing campaigns a brand can send, dramatically outperforming broadcast emails. Despite that, marketers chronically underinvest in their automated campaigns as they focus on broadcasts. During this session, Oracle’s Chad S. White will talk about the different kinds of automations, explain how to establish an effective message prioritization, and share four ways that you can keep your triggered email programs properly maintained and optimized.
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