How to Speak "MarTech" to Everyone

Presented by

Alicia Garside - Digital Marketing Production Manager, TELUS Health

About this talk

Exclusive content from Litmus Live 2022! Litmus’ premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers. As email marketers, we often have to work with a wide variety of team members in order to launch campaigns and meet strategic objectives. We may need budget, data, approvals, and collaboration from various individuals and departments, such as web developers, product, operations, legal teams, finance, external contractors and more. However, when we get caught up in the lingo of marketing technology, or “martech”, it can be hard to effectively communicate our needs in a way that will resonate with others. Much like target audiences for email marketing campaigns, the way you break down the martech language varies depending on the type of person or team you have to work with. In this session, you’ll learn how to effectively communicate with almost anyone that touches email marketing to elevate your email game. We’ll do this by: - Identifying common communications barriers in the martech space - Reviewing the "Big 5" personas in martech. - Identifying strategies for communicating with each unique persona - Determining when to include these personas throughout the stages of your martech projects. Ultimately, learning communication tactics to help speak martech better to everyone
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