Name: Webinars as your B2B lead generator
Start: 2023-06-07T16:00:00Z
End: 2023-06-07T16:00:30.000Z
Location: BrightTALK
Rating: 5

Litmus is the all-in-one email marketing platform that provides the tools and solutions your team needs to create effective email campaigns that convert.

Want your emails to actually make it into the inbox? From where you get your contact lists, to how you build your emails, to the content you’re sharing, there are dozens of obstacles that can stand between you and getting your emails delivered to the right subscribers at the right time.

In this webinar, we joined forces with Constant Contact to take a look at how to overcome these challenges and glide into inboxes with ease! Together, Jaina Mistry, Director of Content and Email Marketing at Litmus, and Stephanie French, Senior Producer, Webinars at Constant Contact, discuss the following key points related to email deliverability and more:

- The top factors that affect your email deliverability
- Best practices to help you get to (and stay!) in the inbox
- How to identify if your emails aren’t being delivered + what actions to take

Decoding Deliverability: Essential Strategies for Reaching the Inbox

Every aspect of your company’s email strategy must be carefully crafted for each 
subscriber to create hyper-relevant, truly personalized experiences that empower you to 
maintain a competitive edge in crowded inboxes. Learn how B2B brands, like the team 
here at Litmus, boost engagement and connection with their subscribers with smarter email personalization.

Crafting Connections: Achieving Goals with B2B Email Personalization

Sometimes, the world of testing and experimentation can feel a bit daunting. You have dozens of opportunities to optimize your fundraising efforts, so how do you even know where to begin? For now, let’s skip the whole “choose your own adventure” path because you can easily get lost in that jungle. In order to lower friction in your own decision-making process, let’s focus on a place where you can have the highest impact, and choose a donation page as your starting point. You can always return later and work backward from here to optimize multiple other areas like your landing page, website CTA, Facebook ad, or email copy. Keep in mind that the goal of an experiment is not to get a lift, but rather, to get a learning.

Three Questions to Help You Generate Email Test Ideas

Email is one of the most tried-and-true ways engage your customers. But how do you know if your emails are actually reaching their inbox? Understanding email deliverability can give you the most return on your email campaign investments, and can give you confidence that your messages are reaching your customers. In this webinar, we will give actionable tips on how to:
-Set up your email campaigns for maximum deliverability
-Validate and test emails before you send
-Monitor email metrics once you’ve sent
-Respond if you sense an email deliverability issue

Improve Your Email Deliverability and Optimize Sends

Measuring deliverability is very hard and also with current spam filters it matters a lot.
Current techniques are:
- seed testing
- measuring open rates per domain
- panel measurement
- ISP reputation tools
None of them really works but can give some insights. I want to explain why it's important, what you can measure and what you need to measure with respect to business goals

Measuring Email Deliverability

Email is great but companies need to move to omni-channel and take advantage of other channels like push notifications alongside email.
* What is push
* How to get started
* Subscriber best practices
* Messaging best practices
* How companies are seeing success with push alongside email today

More Than Email! How to get started with push notifications

1. Email marketers are getting more and more requests  (segmentation, personalization, languages, etc.) (Consumer may get 1 email a week, but there are 15 emails being sent out); this means more testing, approvals, segmentation/list building, etc. 
2. When tech is your friend and when it’s not (don’t implement just to implement), especially with a small team (how can the tech you implement help you to scale the size of your team)
3. Email marketers want to build Lead Nurtures/lifecycle to qualify leads into the pipeline, their managers want them to dig into audiences to impact revenue, etc.

A cautionary tale of growth: What I did and what you should do

How are email marketers designing, building, and thinking about emails? Over 1,200 chimed in… and the results are in. Presenting: our 2023 State of Email Design Report, a complete guide on the current state of email design, with trends and insights on how email marketers are creating beautiful and effective emails. 
Watch the video to see our top findings and takeaways from our upcoming State of Email Design Report. We’ll answer questions like:
-What percentage of email teams are actually designing for Dark Mode?
-How important is responsive, adaptive, and hybrid design to email designers?
-What’s the most popular graphic design program among email marketers?

Key Insights from the Current State of Email Design

CRM has always been important, but since the pandemic, the need for a great customer experience heightened. We saw an E-Commerce boom in 2020, with many brands that didn’t yet have an online presence, moving online. Consumers' needs and expectations since 2020 have grown, and those brands that are mastering customer experience are definitely feeling the benefit. The CRM landscape has also changed, no longer are we talking marketing, it’s bigger than that. CRM and customer experience teams now sit at board level, we now can inform product development, customer service and much more. We know the customer best and we’re now leading and informing teams around us. I mean, that’s so exciting.

8 takeaway tips for thinking customer first

Is your newsletter in need of a makeover? Ours was… and we’re excited to share how we did it! From why we made the decision to how we executed, we’ll be sharing design strategies and techniques that informed our newsletter makeover. Join our email developer Carin Slater and email designer Hannah Tiner as they walk through:
-What ultimately led the decision to redesign
-Driving principles behind our design thinking process
-Key tenents behind the redesign—like accessibility, progressive enhancement, surprise-and-delight, and UX 
You’ll want to attend this one live to see a sneak peek of the new Litmus News!

Behind the Scenes of a Newsletter Makeover

AMP for email is still a bit in its infancy, but that shouldn’t stop content creators from using it. We’ll provide a simple email to help followers get authenticated with Google to start sending AMP email messages. We’ll show live examples we’ve used for sending AMP emails and include how others are using AMP. We’ll then walk through adding an AMP snippet to an email message directly using the AMP playground and existing HTML code. Lastly, we’ll share our most recent AMP email creation - creating a monster costume and heading to the party. This is meant to serve as a fun example, but could be used for things like building a specific quote based on a user's input, building a shopping cart based on clothing selections, etc.

AMP is for Everyone

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Break down the proven process to host a virtual summit on a shoestring budget to boost your authority and brand while building an email list with engaged subscribers at the same time. After watching the talk, attendees know how to put together their own virtual event without investing in expensive platforms or the need to have an audience.

Hosting Virtual Summits To Build Your Email List

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

A discussion about the importance of Welcome Sequence, Abandoned Cart Sequence, and Post-Purchase Sequence. I'll go into depth about what each one can achieve if done right both in terms of cashflow and in customer connection.

The 3 Flows Every Serious e-Commerce Brand Should Have

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Making sure that your website is optimized for search takes a lot of time and effort. Once you bring visitors to your website, the next step is to build a relationship with them. Email Marketing is the best tool to help nurture relationships that create conversations. In this session you will learn:
- Best practices on growing your email marketing audience using your website 
- How to make sure more of your emails are delivered to the inbox rather than the spam folder or not delivered at all
- How to keep your audience engaged with your email marketing campaigns for optimal results

Converting SEO Traffic: Winning With Email Marketing

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

For every $1 spent, email marketing generates $36 in ROI. But some emails work better than others. Join this session for specific tips and tricks used at billion dollar companies for optimizing emails that go beyond “personalize” and “test.”

18 Tips & Tricks for Highly-Converting Email

For email marketers, time is of the essence. From wireframing, building, copywriting, QA testing, automation—a lot of steps need to happen to get an email up and out the door.  Research from our latest State of Email Workflows report found nearly 40% of email marketers are using a method they would not consider optimal to build their emails. 

How can email marketers optimize their workflow?

Join our live event for key insights and findings from our 2023 State of Email Workflows report. Discover what’s efficient (and what’s not) for email marketers, including:
-Survey results from 440+ email marketers worldwide
-Workflow tips and tricks from the best in the email industry
-Real challenges, processes, and success stories from marketers (like you)

Key Insights from the Current State of Email Workflows

Exclusive content from Litmus Live 2022! Litmus’ premiere event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Why is interactive email important? How does interactive email work? How do I implement interactive email? In this section, we’ll go over the various methods of implementing interactive email for your brand. This includes code snippets, and walking through some ESPs that support AMP for Email (without even needing to code!)!

The Magic of Interactive Email!

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers.

Looking to enhance the efficiency of your webinars? This talk is about how to promote webinars and generate qualified leads with real examples from the B2B SaaS field. This session will cover: optimal email sequence, webinars’ KPIs,  rules of co-hosting webinars, data capturing, and follow-up processes.

Webinars as your B2B lead generator

B2B Marketing

Email

Email Marketing

Email Campaigns

Content Marketing

Digital Marketing

Marketing

Demand Generation

Lead Generation

Lead Nurturing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Webinars as your B2B lead generator

Presented by

About this talk

More from this channel