Webinars as your B2B lead generator

Presented by

Anna Levitin - Email Marketing Specialist, Powtoon

About this talk

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers. Looking to enhance the efficiency of your webinars? This talk is about how to promote webinars and generate qualified leads with real examples from the B2B SaaS field. This session will cover: optimal email sequence, webinars’ KPIs, rules of co-hosting webinars, data capturing, and follow-up processes.
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