Converting SEO Traffic: Winning With Email Marketing

Presented by

Hank Hoffmeier - Sr. Manager of Marketing and Operations, iContact - A Ziff Davis Company

About this talk

Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative email marketers, designers, and developers. Making sure that your website is optimized for search takes a lot of time and effort. Once you bring visitors to your website, the next step is to build a relationship with them. Email Marketing is the best tool to help nurture relationships that create conversations. In this session you will learn: - Best practices on growing your email marketing audience using your website - How to make sure more of your emails are delivered to the inbox rather than the spam folder or not delivered at all - How to keep your audience engaged with your email marketing campaigns for optimal results

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