AMP is for Everyone

Presented by

Jeni McGuigan, Email Developer, AWeber and Dave Stys, Senior Project Manager, AWeber

About this talk

AMP for email is still a bit in its infancy, but that shouldn’t stop content creators from using it. We’ll provide a simple email to help followers get authenticated with Google to start sending AMP email messages. We’ll show live examples we’ve used for sending AMP emails and include how others are using AMP. We’ll then walk through adding an AMP snippet to an email message directly using the AMP playground and existing HTML code. Lastly, we’ll share our most recent AMP email creation - creating a monster costume and heading to the party. This is meant to serve as a fun example, but could be used for things like building a specific quote based on a user's input, building a shopping cart based on clothing selections, etc.
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