A cautionary tale of growth: What I did and what you should do

Presented by

Leah Miranda, Lifecycle Marketing Manager at Zapier

About this talk

1. Email marketers are getting more and more requests (segmentation, personalization, languages, etc.) (Consumer may get 1 email a week, but there are 15 emails being sent out); this means more testing, approvals, segmentation/list building, etc. 2. When tech is your friend and when it’s not (don’t implement just to implement), especially with a small team (how can the tech you implement help you to scale the size of your team) 3. Email marketers want to build Lead Nurtures/lifecycle to qualify leads into the pipeline, their managers want them to dig into audiences to impact revenue, etc.
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