Measuring Email Deliverability

Presented by

Nicolas Toper, CEO at Manycore

About this talk

Measuring deliverability is very hard and also with current spam filters it matters a lot. Current techniques are: - seed testing - measuring open rates per domain - panel measurement - ISP reputation tools None of them really works but can give some insights. I want to explain why it's important, what you can measure and what you need to measure with respect to business goals
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