Three Questions to Help You Generate Test Ideas

Presented by

Rebekah Josefy, Vice President of Client Services at NextAfter

About this talk

Sometimes, the world of testing and experimentation can feel a bit daunting. You have dozens of opportunities to optimize your fundraising efforts, so how do you even know where to begin? For now, let’s skip the whole “choose your own adventure” path because you can easily get lost in that jungle. In order to lower friction in your own decision-making process, let’s focus on a place where you can have the highest impact, and choose a donation page as your starting point. You can always return later and work backward from here to optimize multiple other areas like your landing page, website CTA, Facebook ad, or email copy. Keep in mind that the goal of an experiment is not to get a lift, but rather, to get a learning.
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