BTS of Achieving the Impossible: 100% Conversion Rate

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Presented by

Samar Owais- Founder, Emails Done Right

About this talk

If you ask them, every email marketer says the same thing: there’s no such thing as a 100% conversion/retention rate. Imagine my shock when I managed to do just that with my client, Workamajig. In this session, you’ll discover all the factors that went into attaining that remarkable metric, from unpacking why email should be viewed as a long game, to examining why email metrics aren’t always the metrics to track. We’ll also look at why no matter how talented an email strategist is and how amazing their results are, it’s never just “them”—and explore how to cultivate the trust that leads to a successful team achieving the impossible.
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