99.9% of Emails Fail Basic Accessibility Testing, Why?

Presented by

Mark Robbins & Naomi West- Email Markup Consortium

About this talk

In this session, we will share the key findings of the Email Markup Consortium’s 2022 and 2023 reports on accessibility, and discuss how we can learn from them to ensure that all subscribers, regardless of their physical abilities, can ingest emails. We will delve into the various accessibility issues that subscribers with disabilities might encounter while trying to read an email and provide practical solutions to ensure they can easily access email content. As email marketers, we are responsible for ensuring that our audience can access our content, regardless of if they are able-bodied or not. This presentation will provide valuable insights and actionable tips for marketers to improve the accessibility of their emails, ensuring that no subscriber is left behind.
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