Navigating Gmail and Yahoo’s New Sender Requirements in 2024

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Presented by

Logan Sandrock Baird- Litmus, Lili Crowley- Yahoo, Allison Gootee- Braze, Lauren Meyer- SocketLabs

About this talk

Landing in the right spot in the inbox should always be top of mind for email marketers, and Gmail and Yahoo’s new bulk sender requirements starting in February 2024 are going to have a significant impact on deliverability. Fear not, though! We’ve assembled a roundtable of experts—Lili Crowley from Yahoo, Alison Gootee from Braze, and Lauren Meyer from SocketLabs—to help you understand how to adapt to these new guidelines and keep your emails out of the spam folder.
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