Accessibility Implementation: Removing the Resistance with Behavioral Science

While many have embraced accessibility, many have yet to implement it into their emails. The question is, why? In this session, Paul will look to answer that question through the lens of Behavioural Science. He’ll begin by walking through some of the Behavioural Science principles and apply them to aspects of accessibility implementation, to help you understand why there’s resistance towards it. He’ll then walk through some more of the Behavioural Science principles, again applying them to aspects of accessibility implementation to help you understand how that resistance can be removed. The understanding and insights from this session will help you remove any resistance you might have, whether you’ve just started to implement accessibility, have been doing so for a while, or are looking to get stakeholder buy-in to get going!