Unboxing the 2021 Holiday Shopping Results from Adobe, featuring AWS

Presented by

Michael Klein, Director, Industry Strategy & Marketing, Adobe

About this talk

The 2021 holiday season represented another groundbreaking year – eclipsing the $200 billion mark in consumer spending for the first time ever. eCommerce has seen a massive 44% increase since 2019. Businesses must not only have the right commerce strategy but the tools and technology to make shopping experiences intuitive and seamless. Adobe Commerce integrates digital and physical shopping experiences with a portfolio of best-in-class cloud-based omnichannel solutions including in-store, retail associate, and order management technologies. Hosted on AWS, Adobe Commerce lets you provision faster to scale globally and offers flexibility for B2C and B2B experiences built on a headless, extensible architecture. In this webinar, you’ll discover: • Retail & consumer benchmarks to help guide and prepare businesses for 2022 and beyond • Shopping insights to help businesses build future-proof commerce strategies and practices • Behavioral trends and indicators for shopping options such as: curbside pickup, buy online/pick up in store (BOPIS), and buy now/pay later (BNPL) Brought to you by AWS

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Adobe is revolutionizing the way people and businesses communicate, collaborate, and get work done. AWS enables you to reinvent the customer experience with unmatched compute, machine learning, and analytics capabilities—along with interoperability with the largest community of partners on the most widely adopted cloud. With Adobe solutions on running on AWS, you can build shoppable multi-channel B2B and B2C commerce experiences that grow with you – any size, any place. You can get more personalized, content-led experiences into market faster by tightly integrating digital asset management with a complete Content Management System (CMS). You can transform your marketing operations with a true marketing management solution to unlock organizational productivity. And with Adobe on AWS, your data is highly available, protected, and able to comply with privacy laws and regulations around the world.