Power Up Your Personalized Commerce Experiences

Presented by

Tory Brunker, Sr. Director of Product Marketing Commerce at Adobe & Ann Culver, Global Partner Manager at Amazon Web Services

About this talk

Consumer expectations continue to rise to require more personalized and unified digital buying experiences. Personalization is at the core of every step of the buyer's journey. And since most businesses are selling to a blend of both consumers and other businesses, brands today must have the necessary technology and strategy to meet customer shopping expectations. Through Adobe and AWS, businesses can empower their eCommerce teams to deliver personalized and frictionless experiences for their customers. In this webinar, you’ll hear from Tory Brunker, Sr. Director of Product Marketing Commerce at Adobe, and Ann Culver, Global Partner Manager at Amazon Web Services about: - The latest data on consumer trends along with audience segments and expectations - How to create and deliver unified and personalized commerce experiences using AI and Product Experience Pages - How companies like Lovesac are providing omnichannel experiences across web, mobile, and showrooms

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Adobe is revolutionizing the way people and businesses communicate, collaborate, and get work done. AWS enables you to reinvent the customer experience with unmatched compute, machine learning, and analytics capabilities—along with interoperability with the largest community of partners on the most widely adopted cloud. With Adobe solutions on running on AWS, you can build shoppable multi-channel B2B and B2C commerce experiences that grow with you – any size, any place. You can get more personalized, content-led experiences into market faster by tightly integrating digital asset management with a complete Content Management System (CMS). You can transform your marketing operations with a true marketing management solution to unlock organizational productivity. And with Adobe on AWS, your data is highly available, protected, and able to comply with privacy laws and regulations around the world.