Analytics modernization for better customer engagement and loyalty

Presented by

Shekhar Dahiya, S/W Eng. Director, Truist | Amit Assudani, Sr Sol Arch, Gathr | Noel Yuhanna, VP Principal Analyst, Forrester

About this talk

Legacy analytics applications are simply not cut out to meet the challenges of modern customer analytics. They are slow, rigid, and cumbersome to operate. Take a deep dive into the future of customer analytics with experts from Truist Financial Corporation, Forrester, and Gathr. Discover how forward-looking businesses are modernizing their data stack and implementing cutting-edge customer analytics solutions. Get a glimpse of how Truist replaced a legacy analytics application with a modern data pipeline platform to determine next-best actions and drive marketing success. Key takeaways: • Enabling faster, distributed data processing to power real-time analytics • Seamlessly rolling out new patterns/triggers and re-processing historical events with new rules • Using a data-driven approach to identify upsell and cross-sell opportunities with high precision • Send the right offer to the right customer at the right time, and improve customer acquisition and retention

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Built ground-up for a cloud-first world, Gathr is the only platform to handle all your data integration and engineering needs - ETL, ELT, Reverse ETL, Ingestion, CDC, streaming analytics, data preparation, machine learning, advanced analytics and more. With Gathr, anyone can build, deploy and manage end-to-end 'data-to-action' pipelines in minutes, irrespective of skill levels.