Analytics modernization for better customer engagement and loyalty

Presented by

Shekhar Dahiya, S/W Eng. Director, Truist | Amit Assudani, Sr Sol Arch, Gathr | Noel Yuhanna, VP Principal Analyst, Forrester

About this talk

Join us for an exclusive fireside chat with Truist and Forrester, and see how forward-looking banks are modernizing their data stack and implementing cutting-edge customer 360 solutions. Discover how Truist replaced a legacy analytics application with modern data pipelining to deliver the right message to the right customer at the right time. Key Takeaways: > Collect and harmonize data across various customer touchpoints > Use data to identify upsell and cross-sell triggers with high precision > Build next-gen “pro-active” analytics solution for better CX > Modernize data stack to power faster and better decision making

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Built ground-up for a cloud-first world, Gathr is the only platform to handle all your data integration and engineering needs - ETL, ELT, Reverse ETL, Ingestion, CDC, streaming analytics, data preparation, machine learning, advanced analytics and more. With Gathr, anyone can build, deploy and manage end-to-end 'data-to-action' pipelines in minutes, irrespective of skill levels.