Don't Get Left Behind: The Programmatic Revolution Starts Now

Talent acquisition expert Madeline Laurano of Aptitude Research will debut her latest findings on the importance of programmatic job advertising and its role in recruitment spend ROI. During this session, you’ll learn how to improve job campaign effectiveness, streamline and report on advertising initiatives, and support your diversity sourcing goals. Laurano will share why companies – at any stage in their journey – can achieve better job advertising outcomes, promote recruitment marketing, and gain real-time adjustments not previously possible. If you’re not one of the companies increasing your investment in programmatic this year, you’ll be left behind. Please join us to learn: - How are companies defining programmatic job advertising? - What are the benefits of programmatic? - How can companies build a business case for programmatic? - How should companies evaluate providers? - What makes programmatic successful? - What role does AI play in programmatic advertising?