Ripe for Disruption: The Programmatic Revolution

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Presented by

Terry Baker

About this talk

Programmatic job advertising is at the forefront of today’s talent revolution – one that will disrupt how organizations network, source, and hire. With only five percent of talent acquisition organizations onboard, programmatic technology is disrupting job advertising much like it did for the marketing world where today 95 percent of companies advertise this way. In this dynamic fireside chat, Megan Conahan, EVP, Direct Agents, and Terry Baker, CEO at PandoLogic, will demystify programmatic job advertising and how it works to enhance modern talent acquisition strategies. The presenters and attendees will explore how programmatic transformed the advertising industry and will transform the job advertising industry. Learn how programmatic goes beyond the deployment of ads to enable real-time, autonomous decision-making, and intelligence based on performance throughout the campaign, and gain insight into how programmatic job advertising, powered by innovation and automation, will grow significantly throughout 2021 and beyond. Talent acquisition organizations often have reservations about programmatic because they feel they can’t trust the results compared to direct buys and job boards. But programmatic shouldn’t feel like a black box. Learn how transparency leads to quality results, not just quantity, and builds trust. If you’re looking to up your talent acquisition, join the programmatic revolution to find the right candidates at the right time for the right price and get back to your “human” mission. Key Takeaways: Gain insight into how programmatic job advertising powered by innovation and automation is disrupting talent acquisition. Make a compelling business case for implementing a transparent programmatic job advertising program that leads to quality results and builds trust. Outpace the competition with programmatic job advertising to engage more passive candidates and create more diverse workforces.

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PandoLogic is the leading recruitment marketing and conversational AI platform in North America. Serving the world’s most recognizable brands, PandoLogic utilizes advanced AI technology to transform the future of recruiting. PandoLogic’s flagship product, pandoIQ, is an AI-enabled talent acquisition platform that empowers employers to reach the right candidates on the right sites for the right price. Making more than 7,000 micro-decisions per minute, pandoIQ automates and optimizes the complexities of job placements at scale and precision levels previously unattainable.