Name: Job Advertising Made Easy: Insights from a CMO
Start: 2022-05-02T15:28:00Z
End: 2022-05-02T15:28:13.000Z
Location: BrightTALK

PandoLogic is the leading recruitment marketing and conversational AI platform in North America. Serving the world’s most recognizable brands, PandoLogic utilizes advanced AI technology to transform the future of recruiting. PandoLogic’s flagship product, pandoIQ, is an AI-enabled talent acquisition platform that empowers employers to reach the right candidates on the right sites for the right price. Making more than 7,000 micro-decisions per minute, pandoIQ automates and optimizes the complexities of job placements at scale and precision levels previously unattainable.

The modern talent professional has a lot to keep up with: the state of the job market, candidate engagement, endless screening calls, individual job postings, portals, and reports just to make hiring happen. It’s a sprint to a finish line that never seems to appear. So, what can we do about it? The answer is simple: Artificial Intelligence.

According to Aptitude Research, around 60% of companies are investing or looking to invest in AI solutions to end the chaos of modern hiring. Join Sumit Gupta, Chief Technology Officer – U.S. Innovation Lab at PandoLogic, as he looks at the current state of AI in Talent Acquisition and where it's heading. In this session, he’ll discuss how AI:

• Streamlines the way talent teams approach recruitment.
• Allows companies to scale hiring needs.
• Keeps candidates engaged throughout the process.

How AI is Powering the Future of Recruitment

Veritone Voice and Veritone Avatar

Madeline Laurano of Aptitude Research discusses how AI is powering the strategic value of TA Technology and dispells the common myths surrounding the tool.

Link to Madeline's Report: https://pandologic.highspot.com/items/622272166f479f1d25083a08

AI in Talent Acquisition: When the Benefits Outweigh the Risk

Programmatic job advertising is at the forefront of today’s talent revolution – one that will disrupt how organizations network, source, and hire. With only five percent of talent acquisition organizations onboard, programmatic technology is disrupting job advertising much like it did for the marketing world where today 95 percent of companies advertise this way.

In this dynamic fireside chat, Megan Conahan, EVP, Direct Agents, and Terry Baker, CEO at PandoLogic, will demystify programmatic job advertising and how it works to enhance modern talent acquisition strategies. The presenters and attendees will explore how programmatic transformed the advertising industry and will transform the job advertising industry. Learn how programmatic goes beyond the deployment of ads to enable real-time, autonomous decision-making, and intelligence based on performance throughout the campaign, and gain insight into how programmatic job advertising, powered by innovation and automation, will grow significantly throughout 2021 and beyond.

Talent acquisition organizations often have reservations about programmatic because they feel they can’t trust the results compared to direct buys and job boards. But programmatic shouldn’t feel like a black box. Learn how transparency leads to quality results, not just quantity, and builds trust. If you’re looking to up your talent acquisition, join the programmatic revolution to find the right candidates at the right time for the right price and get back to your “human” mission.

Key Takeaways:

Gain insight into how programmatic job advertising powered by innovation and automation is disrupting talent acquisition.
Make a compelling business case for implementing a transparent programmatic job advertising program that leads to quality results and builds trust.
Outpace the competition with programmatic job advertising to engage more passive candidates and create more diverse workforces.

Ripe for Disruption: The Programmatic Revolution

Talent acquisition expert Madeline Laurano of Aptitude Research will debut her latest findings on the importance of programmatic job advertising and its role in recruitment spend ROI. 

During this session, you’ll learn how to improve job campaign effectiveness, streamline and report on advertising initiatives, and support your diversity sourcing goals. Laurano will share why companies – at any stage in their journey – can achieve better job advertising outcomes, promote recruitment marketing, and gain real-time adjustments not previously possible. If you’re not one of the companies increasing your investment in programmatic this year, you’ll be left behind. 

Please join us to learn: 

- How are companies defining programmatic job advertising? 

- What are the benefits of programmatic? 

- How can companies build a business case for programmatic? 

- How should companies evaluate providers? 

- What makes programmatic successful? 

- What role does AI play in programmatic advertising?

Don't Get Left Behind: The Programmatic Revolution Starts Now

“Automated software is good, but intelligent software is better.” Watch as PandoLogic’s VP of Marketing Jenn Ravalli chats with UNLEASH to give her insights on the value of intelligent hiring systems like programmatic job advertising, the difference between programmatic and other automation tools, and the parallels between Marketing and Recruitment.

Job Advertising Made Easy: Insights from a CMO

HR Technology

Human Resources

Talent Acquisition

Recruitment

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Job Advertising Made Easy: Insights from a CMO

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PandoLogic